Narrow your search

Library

ULiège (3)


Resource type

dissertation (3)


Language

French (2)

English (1)


Year
From To Submit

2020 (1)

2018 (1)

2017 (1)

Listing 1 - 3 of 3
Sort by

Dissertation
Design of a market research for vintage/historic race car tyres to create a future strategic positioning which supports the willingess to further develop, industrialize, produce and sell vintage/historic race car tyres
Authors: --- --- --- ---
Year: 2018 Publisher: Liège Université de Liège (ULiège)

Loading...
Export citation

Choose an application

Bookmark

Abstract

The project was managed and executed together with the motorsport deparment of the Goodyear Tire and Rubber Company. The main goal of the project was to create recommendations for a new strategic positioning of the vintage and historic race car tyre business unit by means of a market research. A substantial part of the project was dedicated to understand the internal and external environment of this vintage segment. Beside an in-depth desk research, a survey was launched around Europe to contact and map the main participants of the vintage and historic segment. These findings were building the basis to define the vintage market and to understand the interests and needs of the different participants in terms of tyres. The project will give Dunlop the necessary impulse to increase their activities in the historic and vintage segment to further produce and sell these tyres.


Dissertation
Analyse stratégique des services en B2B de l'ASBL GoodPlanet Belgium: Comment se positionner sur le marche¿ et proposer une offre adaptée aux besoins de ses clients?
Authors: --- --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

Loading...
Export citation

Choose an application

Bookmark

Abstract

Ocean plastic pollution, global warming, circular economy, social diversity, soft mobility, renewable energy, ... All are central issues in this period of global transition towards a more sustainable way of life that our society is currently experiencing. One of the fundamental pillars of this society is the economy, which is created by business activity. It is in this context that GoodPlanet, non-profit organization active for more than 20 years in raising awareness of sustainable development and implementing positive actions in schools and with the general public, has developed its services by building an offer to companies wishing to take a (further) step towards this global trend. The sale of these services is very important for GoodPlanet, not only for the direct impact it generates among employees and customers, but also as a potential source of funding for the educational projects developed by the non-profit organization.
GoodPlanet has therefore developed in 2014 the Sustainable Solutions, business-to-business services consisting of awareness raising activities, teambuilding and CSR coaching. However, a lack of structure and internal professionalization, particularly in terms of monitoring processes, as well as a lack of external analysis, did not allow these services to develop as GoodPlanet would have liked. This project therefore aimed to make up for these shortcomings.
First of all, a market analysis was carried out in order to better identify current trends in the CSR support sector, describe its size, its evolution, as well as its degree of competitiveness. This was followed by an identification of the target customer segment and an analysis of the customer base. Finally, an adapted marketing strategy and its operationalization were detailed. This implementation of the marketing strategy took the form of a “persona segmentation”; segmentation elaborated by the creation of standard profiles of customers. Finally, to each of these standard profiles were allocated a specific commercial approach and an appropriate offer proposal according to the customer's profile and needs. Thanks to this marketing strategy, GoodPlanet will be able to better identify its customers, provide them a more suitable offer, in a quicker and more efficient way, and thus increase the volume of its sales as well as the loyalty of his satisfied customers.


Dissertation
Secteurs d'activités stratégiques dans les ETA - Identification par l'analyse des 5 forces de Porter
Authors: --- --- ---
Year: 2017 Publisher: Liège Université de Liège (ULiège)

Loading...
Export citation

Choose an application

Bookmark

Abstract

Sheltered workshops are enterprises which have as first goal the employment of disabled people who are excluded from the traditional labour market. In order to ensure their first social mission, sheltered workshops need to have a lasting and minimum remunerative business. Thus, these enterprises must determine with precision their activities’ positioning.
Therefore, in this dissertation five business sectors are going to be analysed: packaging, electrical, soldering and mechanics, environment and wood’s sector. The model used is elaborated from the Porter’s five forces model: threat of entry, intensity of rivalry among existing competitors, pressure from substitute products, bargaining power of buyers and bargaining power of suppliers. Then, for each force, we will determine if it is suffered or wanted and depending on the case we will see what are the solutions or strategies put in place by the company. Moreover, we are also going to look into the social finality’s impact in each force.
This lead us to find different possible positioning strategies for sheltered workshops: price positioning, social positioning, positioning on flexibility and small production, positioning on high added value, positioning on public tender offer, alliances with classical enterprises (corporate social responsibility), alliances with other social enterprises and alliances with other sheltered workshops.
Naturally, these different types of positioning can be combined together in order to implement a far more efficient strategic mix. At the end, they will choose according to their type of activities, their wishes and their sensitivity.

Listing 1 - 3 of 3
Sort by


Copyright ©2025 SemperTool