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Corporate architecture
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ISBN: 3037681683 9783037681688 Year: 2014 Publisher: Salenstein : Braun,

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Abstract

Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company

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