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Center Field Shot traces a sometimes contentious but mutually beneficial relationship from the first televised game in 1939 to the new era of Internet broadcasts, satellite radio, and high-definition TV, considered from the perspective of businessmen collecting merchandising fees and advertising rights, franchise owners with ever more money to spend on talent, and broadcasters trying to present a game long considered "unfriendly" to television. Ultimately the association of baseball with television emerges as a reflection of-perhaps even a central feature of-American culture at large.

Television broadcasting of sports --- Baseball --- Sports broadcasting --- Sports in television --- Mass media and sports --- Sports journalism --- Television and sports --- History.

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Television broadcasting of sports. --- Mass media and sports. --- Sports and mass media --- Sports --- Sports broadcasting --- Sports in television --- Mass media and sports --- Sports journalism --- Television and sports

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License agreements --- License agreements. --- Television broadcasting of sports --- Law and legislation --- Law and legislation. --- Sports broadcasting --- Sports in television --- Mass media and sports --- Sports journalism --- Television and sports --- Agreements, Licensing --- Intellectual property licenses --- Joint-venture agreements --- Licensing agreements --- Contracts --- Industrial property --- Intangible property --- Licenses

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NFL Films changed the way Americans view football. This work traces the subsidiary's development from a small independent film production company to the marketing machine that 'Sports Illustrated' named 'perhaps the most effective propaganda organ in the history of corporate America.' Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League.

Mass media and sports --- Television broadcasting of sports --- Football --- Sports and mass media --- Sports --- Sports broadcasting --- Sports in television --- Sports journalism --- Television and sports --- American football --- Foot-ball --- Ball games --- History. --- Social aspects --- National Football League. --- NFL Films --- N.F.L. --- National Pro Football League --- NFL --- American Football League --- American Football League (1926-1927) --- NFL Network --- NFL Productions --- National Football League --- NFL Productions, LLC

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Video-recordings of families and groups of friends watching the FIFA men’s football World Cup in their homes allow access to the empirical rather than the imagined or inscribed audiences of a major television event. Qualitative analyses reveal how natural audiences behave in the reception situation appropriating live televised football through talk. Gerhardt shows how the mainly English television viewers use an array of linguistic and embodied resources to turn watching football into a meaningful activity in their groups. Cohesive devices and sequentiality link the fans’ talk-in-interaction to the televised text (commentary and pictures). Gaze behaviour, pointing, and even jumping up and down are used as resources for a variety of functions like the construction of an identity as football fan.

Interpersonal communication. --- Sequence (Linguistics) --- Television broadcasting of sports --- Television viewers. --- Sports --- Soccer fans. --- Soccer --- Soccer spectators --- Sports spectators --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Audiences, Television --- Television audiences --- Television fans --- Television watchers --- Viewers, Television --- Mass media --- Sports broadcasting --- Sports in television --- Mass media and sports --- Sports journalism --- Television and sports --- Sequencing (Linguistics) --- Sequentiality (Linguistics) --- Discourse analysis --- Linguistics --- Order (Grammar) --- Communication --- Interpersonal relations --- Social aspects. --- Language. --- Fans --- Audiences