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This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case.Teaching notes, slides, essay question

Sports -- Economic aspects -- Cross-cultural studies. --- Sports and globalization -- Cross-cultural studies.

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"Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: - International Sport Business Strategy - Sport Marketing - Sport Economics and Finance - International Sport Law - Sport Media and Communication - Sport Tourism - Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business." --

Sports --- Sports administration --- Economic aspects --- Marketing --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Management --- Organization and administration --- Sports - Economic aspects - Cross-cultural studies --- Sports administration - Cross-cultural studies --- Sports - Marketing - Cross-cultural studies

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Ce livre traite de la transformation des modes de fonctionnement des associations sportives, qu'elles relèvent ou non du sport d'élite médiatisé.

Sports --- Sports administration --- Professional sports --- Sports professionnels --- Economic aspects --- Cross-cultural studies --- Aspect économique --- Etudes transculturelles --- Gestion --- 79 --- -Sports administration --- Management --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Ontspanning. Amusement. Spel. Sport. Recreatie --- Organization and administration --- 79 Ontspanning. Amusement. Spel. Sport. Recreatie --- Aspect économique --- Cross-cultural studies. --- 79 Recreation. Entertainment. Games. Sport --- Recreation. Entertainment. Games. Sport --- Sports - Economic aspects - Cross-cultural studies. --- Sports administration - Cross-cultural studies.