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Applied marketing --- Recreation. Games. Sports. Corp. expression --- 796.062 --- Sports --- -Sports --- -Sports sponsorship --- Sponsorship of sports --- Corporate sponsorship --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Organisatie, management en marketing van sport en recreatie --- Economic aspects --- Marketing --- Sponsorship --- 796.062 Organisatie, management en marketing van sport en recreatie --- Sports sponsorship --- Marketing sectoriel

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Sports --- Sports sponsorship --- Marketing --- Economic aspects --- 796.062 --- -Sports --- -Sports sponsorship --- Sponsorship of sports --- Corporate sponsorship --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Organisatie, management en marketing van sport en recreatie --- Sponsorship --- 796.062 Organisatie, management en marketing van sport en recreatie --- Sports - Marketing --- Sports - Economic aspects

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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

Strategic alliances (Business) --- Sports sponsorship --- Sponsorship of sports --- Sports --- Corporate sponsorship --- Alliances in business --- Business alliances, Strategic --- Corporate alliances --- Strategic business alliances --- Strategic corporate alliances --- Strategic partnerships (Business) --- Partnership --- Business networks --- Sponsorship --- Business. --- Management science. --- Sports sciences. --- Sports—Economic aspects. --- Business and Management, general. --- Sport Science . --- Sports Economics. --- Sciences, Sports --- Sport sciences --- Physical education and training --- Science --- Quantitative business analysis --- Management --- Problem solving --- Operations research --- Statistical decision --- Trade --- Economics --- Commerce --- Industrial management --- Business and Management. --- Economic aspects. --- Fussball-Bundesliga. --- Germany.

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Sports --- Sports sponsorship --- Communication in marketing --- Marketing --- Economic aspects --- Communication in marketing. --- Sports sponsorship. --- Marketingcommunicatie. --- Sponsoring. --- Economic aspects. --- Marketing. --- Marketing ; sport --- Sponsoring ; sport --- Marketingcommunicatie --- 369.1 --- communicatie --- marketing --- marketingcommunicatie --- sponsoring --- sport --- #SBIB:309H2812 --- #SBIB:316.7C559 --- #SMV:000001 --- #SMV:beleid --- #SMV:sport --- 79 --- 659.3 --- 796.062 --- 796.078 --- 659.3 Mass communication. Informing, enlightening of the public at large --- Mass communication. Informing, enlightening of the public at large --- 796.078 Sportsponsoring. Stimulering van de sport --- Sportsponsoring. Stimulering van de sport --- 796.062 Organisatie, management en marketing van sport en recreatie --- Organisatie, management en marketing van sport en recreatie --- Sponsorship of sports --- Corporate sponsorship --- marketing, marktonderzoek, marktanalyse --- Marketing, consumentengedrag, consumentisme --- Sociologie van sport en spel: sport en massamedia (reclame) --- Ontspanning. Spel. Sport. Lichamelijke expressie --- Sponsorship --- Sport --- Sponsoring (alle aspecten) --- Sportmarketing --- Sponsoring --- Financiewezen --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid --- Sports - Marketing --- Sports - Economic aspects