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796.078 --- Sportsponsoring. Stimulering van de sport --- Corporate sponsorship. --- Sports administration. --- Sports --- Economic aspects. --- Finance. --- 796.078 Sportsponsoring. Stimulering van de sport --- Corporate sponsorship --- Sports administration --- Management --- Sponsorship, Corporate --- Economic aspects --- Finance --- Organization and administration

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Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Advertising --- Corporate sponsorship --- Music festivals --- BUSINESS & ECONOMICS / Management. --- Musical festivals --- Performing arts festivals --- Sponsorship, Corporate --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Finance. --- Cultural Management. --- Cultural Marketing. --- Event Management. --- Event Studies. --- Music Management. --- Music. --- Pop Music. --- Popular Culture. --- Popular Music. --- Advertising. --- E-books

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Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors. Contents Comprehensive literature review on sponsorship effectiveness Effectiveness of leverage and activation instruments in sponsorship Country-specific differences in sponsorship effectiveness Managerial implications of the research findings Target Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event Management The Author Dr. Christian Lucas received his degree from the Carl-Friedrich-Gauß Faculty of the Technische Universität Braunschweig, Germany, under the supervision of Prof. Dr. David M. Woisetschläger. He also worked as managing partner in an event agency, serving sponsors at global Formula 1 GPs and as project manager in the international Brand Management department of a car manufacturer.

Economics/Management Science. --- Marketing. --- Management/Business for Professionals. --- International Economics. --- Economics. --- International economics. --- Industrial management. --- Economie politique --- Gestion d'entreprise --- Marketing --- Corporate sponsorship. --- Fund raising. --- Commerce --- Business & Economics --- Marketing & Sales --- Advertising --- Marketing research. --- Corporate sponsorship --- Communication --- Research. --- Communications research --- Sponsorship, Corporate --- Market research --- Markets --- Advertising research --- Research --- Business. --- Management. --- Business and Management. --- Research, Industrial --- Economic policy, Foreign --- Economic relations, Foreign --- Economics, International --- Foreign economic policy --- Foreign economic relations --- Interdependence of nations --- International economic policy --- International economics --- New international economic order --- Economic policy --- International relations --- Economic sanctions --- Administration --- Industrial relations --- Organization --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling

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"Published on the fifth anniversary of the BP Deepwater Horizon disaster, Artwash is an intervention into the unsavoury role of the Big Oil company's sponsorship of the arts in Britain. Based on a high profile campaign, Mel Evans targets Chevron, ExxonMobil, BP and Shell's collaboration with institutions such as the Tate in an attempt to end the poisonous relationship forever."--Publisher's website.

Art patronage. --- Petroleum industry and trade --- Corporate sponsorship. --- Art --- Mineralölindustrie. --- Sponsoring. --- Kunst. --- Öffentlichkeitsarbeit. --- Arts patronage --- Business patronage of the arts --- Corporations --- Maecenatism --- Patronage of art --- Art and industry --- Mineralöl --- Ölindustrie --- Mineralölwirtschaft --- Erdölindustrie --- Public relations --- Sponsorship, Corporate --- Public Relations --- PR --- Bildende Kunst --- Kunstdenkmal --- Künste --- Kunstwerk --- Sponsor --- Unternehmen --- Mäzenatentum --- Public relations. --- Economic aspects. --- Art patronage --- Industrie --- Petroleum industry --- Sponsoring --- British Petroleum Company --- British Petroleum Company. --- Petroleum Company --- British Petroleum --- BP --- B.P. Co. Ltd. --- BP Group --- British Petroleum Group --- Mineralölindustrie --- London --- Großbritannien --- Anglo-Iranian Oil Company --- BP Amoco Plc --- 1954-1998 --- kultursponsing --- museology --- criticism --- sponsors