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Beyond the movie theater : sites, sponsors, uses, audiences
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ISBN: 9780520391512 9780520391505 0520391500 0520391519 Year: 2023 Publisher: Oakland, California : University of California Press,

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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more.Beyond the Movie Theater excavates the history of non-theatrical cinema before 1920, exploring where and how moving pictures of the 1910s were used in ways distinct from and often alternative to typical theatrical cinema. Unlike commercial cinema, non-theatrical cinema was multi-purpose in its uses and multi-sited in where it could be shown, targeted at particular audiences and, in some manner, sponsored. Relying on contemporary print sources and ephemera of the era to articulate how non-theatrical cinema was practiced and understood in the US during the 1910s, historian Gregory A. Waller charts a heterogeneous, fragmentary, and rich field that cannot be explained in terms of a master narrative concerning origin or institutionalization, progress or decline. Uncovering how and where films were put to use beyond the movie theater, this book complicates and expands our understanding of the history of American cinema, underscoring the myriad roles and everyday presence of moving pictures during the early twentieth century.


Book
Films that work
Authors: ---
ISBN: 9789089640130 9089640126 9789089640123 9089640134 9789048502264 9048502268 9786612401640 1282401645 Year: 2009 Publisher: Amsterdam Amsterdam University Press


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Werben für Europa : die mediale Konstruktion europäischer Identität durch Europafilme
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ISBN: 9783506777959 3506777955 9783657777952 3657777954 Year: 2016 Publisher: Paderborn Ferdinand Schöningh

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Wie kann eine kollektive Identität der europäischen Bürger/innen geschaffen werden? Mit dieser Frage befassen sich Geschichts- und Filmwissenschaftler anhand der in den 1950er und 1960er Jahren produzierten Werbefilme für Europa. Der europäische Integrationsprozess wurde von Beginn an von einer breit angelegten, politisch motivierten und gesteuerten Öffentlichkeitsarbeit begleitet. Ziel war es, die europäischen Bürger über die neu geschaffenen Institutionen zu informieren und ihre Identifikation mit dem Projekt Europa zu erreichen. Aufgrund seiner hohen Suggestivkraft spielte der Film dabei eine zentrale Rolle. Mit den von transatlantischen, supranationalen und nationalen Akteuren produzierten Werbefilmen wurde seit dem Ende der 1940er Jahre eine großangelegte mediale Mobilisierung der europäischen Bürger in Gang gesetzt. Mit welchen Bildern versucht wurde, Europa als gemeinsamen Erfahrungs- und Identifikationsraum zu konstituieren und ein europäisches »Wir-Gefühl« zu erzeugen, wird anhand dieser erstmals umfassend recherchierten »Europafilme« untersucht.


Book
Cinema and the wealth of nations
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ISBN: 0520965345 9780520965348 9780520291683 0520291689 9780520291690 0520291697 Year: 2018 Publisher: Oakland, California

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"Cinema and the Wealth of Nations explores how media principally in the form of cinema was used during the interwar years by elite institutions to establish and sustain forms of liberal political economy beneficial to their interests. It examines the media produced and circulated by institutions such as states, corporations, and investment banks, as well as the emergence of a corporate media industry and system supported by state policy and integral to the establishment of a new consumer system. Lee Grieveson sketches a genealogy of the use of media to encode liberal political and economic power across the period that saw the United States eclipse Britain as the globally hegemonic power and the related inauguration of new forms of liberal economic globalization. But this is not a distant history. Cinema and the Wealth of Nations examines a foundational conjuncture in the establishment of media forms and a media system instrumental in, and structural to, the emergence and expansion of a world system that has been--and continues to be--brutally violent, unequal, and destructive."--Provided by publisher.

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