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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.

New products. --- Market segmentation. --- New products --- Market segmentation --- Marketing --- Produits nouveaux --- Segmentation du marché --- Marketing stratégique --- Management --- 360.8 --- businessmodellen --- innovatie --- start-ups --- Sparkcolectie Mechelenl --- Niche marketing --- Segmented market --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- ondernemen --- Sparkcolectie Mechelen --- Marketing - Management --- Segmentation du marché