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Dashiell Hammett, Mickey Spillane, James M. Cain, Raymond Chandler, Jim Thompson, David Goodis ... these are a few of the masters of noir responsible for the great lurid paperbacks of the thirties, forties, and fifties. With titles like The Big Sleep, Kiss Tomorrow Goodbye, and Street of the Lost, with racy cover lines like "My gun-butt smashed his skull!" and "Ruthless terror ripped away the mask that hid cold fear", and with some of the most extraordinary cover illustrations ever to grace American literature, these paperbacks held the ingredients of American nightmares. In Hardboiled America -- lavishly illustrated with 135 paperback covers, and expanded with new material on Thompson, Goodis, and others -- Geoffrey O'Brien masterfully explores the art, history, and ideas of the American paperback.

Fiction --- American literature --- American fiction --- Illustration of books --- Noir fiction, American --- Paperbacks --- Popular literature --- Realism in literature. --- History and criticism. --- Illustrations. --- Publishing --- History. --- Realism in literature --- Neorealism (Literature) --- Magic realism (Literature) --- Mimesis in literature --- Bibliography --- Paper backs --- Paper-books --- Paper-bounds --- Paper-covers --- Paperback books --- Paperbooks --- Paperbounds --- Soft-covers --- Softbound books --- Softcovers --- Books --- History and criticism --- Illustrations --- Publishing&delete& --- History --- Paperback editions

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When first introduced, mass-market paperbacks sparked a publishing revolution. Critics despised them as lowbrow diversions, which did not impact their popularity. But the business model barely worked. Prices were so low, the books needed to sell in incredible numbers to make a profit. An industry norm emerged to pump up sales, whereby most of the novels were wrapped with images of women in provocative settings and states of undress. Many readers were duly provoked to purchase, but this recurring allure eventually lost its sway. Simultaneously, an opposing theme of essentialism was asserting itself in grocery stores. The No Frills brand presented goods in unadorned packaging. It was as if the very intention to sell had been excised from the label's straightforward design and terse declaration of contents--SALAD DRESSING, FRUIT PRESERVES, LAUNDRY DETERGENT. No Frills stripped the cloying appeal of traditional marketing and replaced it with a candid offering of canned beets and corned beef, pure and plain. Inspired by this direct approach, Terry Bisson and art director Frank Kozelek developed the No-Frills book series in the early 1980s. Signature Strengths, conceived and edited by Boy Vereecken, reproduces in full the four books published in the series--Western, Mystery, Science Fiction, and Romance--as well as critical evaluations of the fascinating experimental endeavor in genre writing and mass-market publishing.

Art --- publishing --- mass media --- onderzoek in de kunsten --- Paperbacks --- Publishers and publishing --- grafisch ontwerp --- paperbacks --- pocketboeken --- pockets --- boekontwerp --- boekdesign --- boeken --- grafische vormgeving --- Vereecken Boy --- 766.071 VEREECKEN --- 766.023 --- grafisch design --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Bibliography --- Paper backs --- Paper-books --- Paper-bounds --- Paper-covers --- Paperback books --- Paperbooks --- Paperbounds --- Soft-covers --- Softbound books --- Softcovers --- Publishing --- Paperback editions

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Book history --- Pocket editions --- Book industries and trade --- Culture diffusion --- Livres de poche --- Livres --- Diffusion culturelle --- History --- Histoire --- Industrie --- Popular literature --- Paperbacks --- Publishing --- Cultural diffusion --- Diffusion of culture --- Culture --- Social change --- Bibliography --- Paper backs --- Paper-books --- Paper-bounds --- Paper-covers --- Paperback books --- Paperbooks --- Paperbounds --- Soft-covers --- Softbound books --- Softcovers --- Books --- Editions, Pocket --- Pocket books --- Pocketbooks --- Literature, Popular --- Books and reading --- Popular culture --- Paperback editions --- 655.41 <44> --- 655.56 --- -Culture diffusion --- -Paperbacks --- -Pocket editions --- -Popular literature --- -Literature, Popular --- Uitgeverij--algemeen--Frankrijk --- Boekdistributie --- -History --- -Publishing --- -Paperback editions --- -Uitgeverij--algemeen--Frankrijk --- Popular literature - Publishing - Europe - History - 19th century. --- Popular literature - Publishing - France - History - 19th century. --- Pocket editions - Europe - History - 19th century. --- Pocket editions - France - History - 19th century. --- Paperbacks - Europe - History - 19th century. --- Paperbacks - France - History - 19th century. --- Culture diffusion - Europe - History - 19th century. --- Culture diffusion - France - History - 19th century. --- Collections --- Editeurs et edition --- Savoir et erudition --- Diffusion de la culture --- Catalogues --- 19e-20e siecles

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655.4 <0.027.5> --- 655.4 <73> --- 820 <73> --- Book industries and trade --- -Books and reading --- -Literature publishing --- -Paperbacks --- -Popular culture --- Popular literature --- -Publishers and publishing --- -Book publishing --- Books --- Booksellers and bookselling --- Literature, Popular --- Books and reading --- Popular culture --- Bibliography --- Paper backs --- Paper-books --- Paper-bounds --- Paper-covers --- Paperback books --- Paperbooks --- Paperbounds --- Soft-covers --- Softbound books --- Softcovers --- Literary publishing --- Literature --- Publishers and publishing --- Appraisal of books --- Choice of books --- Evaluation of literature --- Reading, Choice of --- Reading and books --- Reading habits --- Reading public --- Reading --- Reading interests --- Reading promotion --- Book trade --- Cultural industries --- Manufacturing industries --- Uitgeverij. Boekhandel--Paperback uitgaven. Pocketuitgaven --- Uitgeverij. Boekhandel--algemeen--Verenigde Staten van Amerika. VSA. USA --- Amerikaanse literatuur --- Publishing --- -History and criticism --- History --- Paperback editions --- Appraisal --- Evaluation --- -Uitgeverij. Boekhandel--Paperback uitgaven. Pocketuitgaven --- 820 <73> Amerikaanse literatuur --- 655.4 <0.027.5> Uitgeverij. Boekhandel--Paperback uitgaven. Pocketuitgaven --- -820 <73> Amerikaanse literatuur --- Book publishing --- Literature publishing --- Paperbacks --- History and criticism --- United States --- 20th century --- Appreciation

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How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

655.534 --- 655.55 --- 655.56 --- 82:655.5 --- 82:3 --- 82:791.43 --- 82:791.43 Literatuur en film --- Literatuur en film --- 82:3 Literatuur en maatschappijwetenschappen --- Literatuur en maatschappijwetenschappen --- 82:655.5 Literatuur en uitgeverij. Literatuur en boekhandel --- Literatuur en uitgeverij. Literatuur en boekhandel --- Stofomslag. Cover. Boekomslag --- Boekenpromotie. Boekenbeurs. Boekbespreking --- Boekdistributie --- Book covers. --- Books --- Literature publishing. --- Authors and readers. --- Books and reading. --- Book industries and trade. --- Marketing. --- Authors and readers --- Book covers --- Book industries and trade --- Books and reading --- Literature publishing --- Paperbacks --- Popular literature --- Appraisal of books --- Choice of books --- Evaluation of literature --- Literature --- Reading, Choice of --- Reading and books --- Reading habits --- Reading public --- Reading --- Reading interests --- Reading promotion --- Book trade --- Cultural industries --- Manufacturing industries --- Literature, Popular --- Popular culture --- Bibliography --- Paper backs --- Paper-books --- Paper-bounds --- Paper-covers --- Paperback books --- Paperbooks --- Paperbounds --- Soft-covers --- Softbound books --- Softcovers --- Literary publishing --- Publishers and publishing --- Covers, Book --- Bookbinding --- Decoration and ornament --- Readers and authors --- Authorship --- Marketing --- Publishing --- Appraisal --- Evaluation --- Paperback editions