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Introduction: Social media and social networks (SM/SN) are all around us. In just a few years they have taken a place that seems to gain more influence, faster than anything ever before. Also in meetings, conferences, events and exhibitions... Things evolve at high speed and who knows what will be next. What influence does it all have on you? Can you just ignore it and wait until it's over? Or should you start looking for a fulltime SM/SN manager? The truth probably lies somewhere in between these two extremes. I'm sure that after reading this book you will have a better idea of where social media can lead you and how it may help your projects. And despite the title, we are nog only talking about Twitter. Besides the history of social media, - yes, HIS TO RY - we also address groups, communication, marketing, generations, risk, regulating, research and some cases.

Sociale media.

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sociale media

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Sociale media

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Wil je bedrijfsmatig aan de slag met social media, maar weet je niet waar je moet beginnen? Of ben je al actief op social media, maar weet je eigenlijk niet of alle tijd die je erin steekt wel bijdraagt aan je organisatiedoelen? Marco Frijlink en Wilco Verdoold ontwikkelden in samenwerking met de Universiteit Utrecht en tien vooraanstaande social media-experts een praktisch model dat is gebaseerd op twaalf zakelijke doelen. Stuk voor stuk doelen die met de inzet van social media goed te verwezenlijken zijn, zoals het vergroten van je naamsbekendheid, het genereren van leads of het werven van nieuwe medewerkers. Voor elk doel wordt aangegeven welke activiteiten je op social media kunt ontplooien om dat doel te realiseren. Talloze organisaties hebben het model al met succes in de praktijk toegepast. Dit boek is sinds 2015 een wegwijzer voor iedereen die social media gerichter wil inzetten om specifieke bedrijfsdoelen te verwezenlijken. In deze geactualiseerde editie zijn de nieuwste relevante social media ontwikkelingen en mogelijkheden opgenomen. Bron : http://www.businesscontact.nl

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Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Tourism --- Hospitality industry --- Social media. --- Toerisme --- Social aspects. --- sociale media --- sociale media. --- Sociale media. --- Sociale media