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book (5)


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Book
Médias sociaux : enjeux pour la communication
Authors: --- ---
ISBN: 9782760534131 9782760534148 2760534146 2760534138 Year: 2012 Publisher: Québec: Presses de l'Université du Québec,


Book
Les nouvelles superpuissances
Author:
ISBN: 9782754056380 2754056386 Year: 2013 Publisher: Paris: First,

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Abstract

Google, Facebook, Twitter, Amazon, Wikipédia, Yahoo!, Apple... Ils font partie de notre vie quotidienne. Nous avons adopté ces services et ce faisant, nous leur avons donné un pouvoir démesuré, qui aujourd'hui, va jusqu'à dépasser celui de bien des gouvernements. Ce que nous n'avons pas réalisé, c'est qu'au passage, nous avons opéré un changement de civilisation. Internet a fait vaciller un grand nombre de valeurs de nos démocraties, des valeurs acquises au fil de l'histoire. Celles-ci ont été bafouées, dédaignées, foulées au pied... Ce livre sonne l'alarme et propose à chacun de nous de reprendre un peu du pouvoir que nous avons-nous-mêmes donné à ces nouvelles superpuissances. Car il n'est jamais trop tard...


Book
Social media communication : concepts, practices, data, law and ethics
Author:
ISBN: 9781138776456 1138776459 Year: 2014 Publisher: New York: Routledge,

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In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media


Book
Social media communication : concepts, practices, data, law and ethics
Author:
ISBN: 9781138229761 9781138229778 1138229768 1138229776 1315388146 Year: 2018 Publisher: New York: Routledge,

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Abstract

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. --


Book
The platform society : public values in a connective world
Authors: --- ---
ISBN: 9780190889760 9780190889777 9780190889784 9780190889791 0190889764 0190889772 0190889780 0190889802 0190889799 Year: 2018 Publisher: New York (N.Y.) : Oxford university press,

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Individuals all over the world can use Airbnb to rent an apartment in a foreign city, check Coursera to find a course on statistics, join PatientsLikeMe to exchange information about one's disease, hail a cab using Uber, or read the news through Facebook's Instant Articles. In 'The Platform Society', Van Dijck, Poell, and De Waal offer a comprehensive analysis of a connective world where platforms have penetrated the heart of societies-disrupting markets and labor relations, transforming social and civic practices, and affecting democratic processes.

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