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Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge. In short, understanding social media means coming to grips with the relationship between culture and the economy. In this thorough study, Christian Fuchs, one of the leading analysts of the Internet and social media, delves deeply into the subject by applying the approach of cultural materialism to social media, offering readers theoretical concepts, contemporary examples, and proposed opportunities for political intervention.Culture and Economy in the Age of Social Media is the ultimate resource for anyone who wants to understand culture and the economy in an era populated by social media platforms such as Twitter, Facebook, and Google in the West and Weibo, Renren, and Baidu in the East. Updating the analysis of thinkers such as Raymond Williams, Karl Marx, Ferruccio Rossi-Landi, and Dallas W. Smythe for the 21st century, Fuchs presents a version of Marxist cultural theory and cultural materialism that allows us to critically understand social media's influence on culture and the economy

Computer. Automation --- Sociology of work --- Mass communications --- Social media --- Online social networks --- Economic aspects --- Social media - Economic aspects

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Public relations --- Social media --- Online social networks --- Economic aspects --- Sociale communicatie --- Internet --- Trends --- Netwerkvorming --- Beroepen --- Trend --- Netwerk (relationeel) --- Beroep --- Waardering --- Verpleegkunde --- Social media - Economic aspects

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"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--

Social media --- Online social networks --- Internet marketing --- Economic aspects --- Marketing --- Computer. Automation --- sociale media --- marketing --- marketingstrategie --- Social media - Economic aspects --- Online social networks - Economic aspects

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Get the Summary of Ryan Holiday's Trust Me, I'm Lying in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Hailed as ""astonishing and disturbing"" by the Financial Times and ""essential reading"" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online-and get ""traded up"" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.

E-books --- Marketing. --- Public relations. --- Social media--Economic aspects. --- Language And Languages --- Reference Books --- Language Arts & Disciplines --- Reference --- Social media --- Economic aspects.

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Essai critique sur la propension de la photographie numérique à instaurer la subjectivité de chacun dans la rationalité libérale et ses caractéristiques typiques du modèle du marché. Dans le sillage de la théorie de l'art d'Adorno, l'auteur montre que cette technique a rendu possible la prolifération d'images aberrantes, l'apparition de nouveaux pouvoirs et la fabrique d'un individu néolibéral. ©Electre 2020

Photographie -- Philosophie --- Photographie numérique --- Philosophie --- Photography --- Online social networks --- Digital techniques --- Digital images --- Social media --- Social aspects --- Economic aspects --- Photography - Digital techniques --- Photography - Social aspects --- Digital images - Social aspects --- Social media - Economic aspects