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Middle class --- Bourgeoisie --- Commons (Social order) --- Middle classes --- Social classes --- History --- Social conditions

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The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

Technological innovations --- Middle class --- Basic needs --- Bourgeoisie --- Commons (Social order) --- Middle classes --- Social classes --- Social conditions

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Across Africa the narrative of "Africa rising" has taken root in a burgeoning middle class. Ambitious and increasingly affluent, this group symbolizes the values and hopes of the new Africa, and they are regarded as important agents of both economic development and democratic change. This narrative, however, obscures the complex and often ambiguous role that this group actually plays in African societies. The Rise of Africa's Middle Class brings together a diverse range of economists, political scientists, and development experts to provide a much needed corrective, overturning the received wisdom within development circles and providing a fresh new perspective on social transformations in contemporary Africa. Featuring a wide array of case studies from across sub-Saharan Africa and covering highly topical issues, including black middle-class support for the ANC in South Africa and anti-government activism in Nigeria, this collection of essays is a timely, on-the-ground look at the realities behind the idea of Africa rising.

Middle class --- Development studies --- Bourgeoisie --- Commons (Social order) --- Middle classes --- Social classes --- Social conditions

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the social order --- the study religion --- Freud --- American history --- religious history

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Social stratification --- Sociology of environment --- Sociology of work --- Germany --- Working class --- -Commons (Social order) --- Labor and laboring classes --- Laboring class --- Labouring class --- Working classes --- Social classes --- Labor --- Employment --- -Working class --- Commons (Social order)