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With the development of the Internet, the growth of social media and the rapid spread of mobile devices, the marketing communication landscape has changed profoundly and has become digitized. Since then, companies have enlarged their playground by taking into account what is now called "digital" marketing communication. As companies have entered and now operate in this new online environment, it is of crucial importance to assess the impact of new media on their business activities. In this context, the focus of the study was on the management of online channels by small-and-medium-sized enterprises (SMEs). This exploratory research aims at better understanding why SMEs use digital marketing communication and how they manage it on a daily basis. This work starts with a review of the current literature. Recent research has contributed substantially to the adoption of digital channels by SMEs. Nevertheless, additional studies are required to examine what happens after the adoption phase within SMEs. To achieve this objective, twelve interviews were conducted among restaurants and retail stores in Wallonia. More specifically, their usage and management of online channels for their marketing communication was analysed. The main findings of this study have revealed that the majority of SMEs do not manage effectively their DMC. In fact, due to a lack of time and knowledge, SMEs do not entirely exploit the potential of those digital channels. Moreover, it was also discovered that SMEs do not fully take advantage of the statistic tools provided by online platforms. Finally, it was discovered that none of the SMEs surveyed had established any digital marketing communication strategy.
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Among the principal constraints for SME lending is the lack of SME transparency, poor credit information from credit registries and bureaus, and weak creditor rights. If constraints can be addressed, lending can potentially reach bank targets of 21 percent. State banks still play an important role in financing SMEs in the MENA region, but they use less sophisticated risk management systems than private banks. On another hand, credit guarantee schemes are a popular form of support to SME finance in the region, and are associated with higher levels of SME lending. The paper concludes that MENA policy makers should prioritize improvements in financial infrastructure, including greater coverage and depth of credit bureaus, improvements in the collateral regime (especially for movable assets), and increased competition between banks and also non-banks. Weaknesses in insolvency regimes and credit reporting systems should also be alleviated. Direct policy interventions through public banks, guarantee schemes, lower reserve requirements and subsidized lending and other measures have played a role in compensating for MENA's weak financial infrastructure, but more sustainable structural solutions are needed.
World Bank --- Access to Finance --- Bank Lending --- Bankruptcy and Resolution of Financial Distress --- Banks & Banking Reform --- Debt Markets --- Enterprise-Level Surveys --- Finance and Financial Sector Development --- Financial Intermediation --- Private Sector Development --- Small and Medium Sized Enterprises (SMES) --- Middle East and North Africa (Mena) Region
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Among the principal constraints for SME lending is the lack of SME transparency, poor credit information from credit registries and bureaus, and weak creditor rights. If constraints can be addressed, lending can potentially reach bank targets of 21 percent. State banks still play an important role in financing SMEs in the MENA region, but they use less sophisticated risk management systems than private banks. On another hand, credit guarantee schemes are a popular form of support to SME finance in the region, and are associated with higher levels of SME lending. The paper concludes that MENA policy makers should prioritize improvements in financial infrastructure, including greater coverage and depth of credit bureaus, improvements in the collateral regime (especially for movable assets), and increased competition between banks and also non-banks. Weaknesses in insolvency regimes and credit reporting systems should also be alleviated. Direct policy interventions through public banks, guarantee schemes, lower reserve requirements and subsidized lending and other measures have played a role in compensating for MENA's weak financial infrastructure, but more sustainable structural solutions are needed.
World Bank --- Access to Finance --- Bank Lending --- Bankruptcy and Resolution of Financial Distress --- Banks & Banking Reform --- Debt Markets --- Enterprise-Level Surveys --- Finance and Financial Sector Development --- Financial Intermediation --- Private Sector Development --- Small and Medium Sized Enterprises (SMES) --- Middle East and North Africa (Mena) Region
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In the competitive business environment or public domain, the sustainability assessment in supply chain and infrastructure management are important for any organization. Organizations are currently striving to improve their sustainable strategies through preparedness, response, and recovery because of increasing competitiveness, community, and regulatory pressure. Thus, it is necessary to develop a meaningful and more focused understanding of sustainability in supply chain management and infrastructure management practices. In the context of a supply chain, sustainability implies that companies identify, assess, and manage impacts and risks in all the echelons of the supply chain, considering downstream and upstream activities. Similarly, the sustainable infrastructure management indicates the ability of infrastructure to meet the requirements of the present without sacrificing the ability of future generations to address their needs. The complexities regarding sustainable supply chain and infrastructure management have driven managers and professionals to seek different solutions. This Special Issue aims to provide readers with the most recent research results on the aforementioned subjects. In addition, it offers some solutions and also raises some questions for further research and development toward sustainable supply chain and infrastructure management.
green supply chain --- performance measurement --- Bayesian belief network --- sustainability --- trenchless technologies --- pipelines --- construction --- social cost --- fuzzy QFD --- flexibility --- IT flexibility --- importance‒performance analysis --- partial least squared structured equation modelling --- performance gap --- sustainable growth --- higher educational institutions --- academic buildings --- environmental performance --- performance benchmarking --- fuzzy clustering analysis --- metabolic flows --- green supply chain management --- carbon tax and cap --- can-order policy --- mixed-integer programming --- fuzzy constraints --- social sustainability --- small- and medium-sized enterprises (SMEs) --- stakeholder support --- social sustainability awareness --- transport networks --- logistics --- simulation games --- serious games --- innovation ecosystem --- Port of Rotterdam --- complex systems --- truck platooning --- barge transport --- multi-sided platforms --- Bayesian --- geoadditive --- quantile --- P-splines --- boosting optimization --- resilience --- housing infrastructure --- flood hazard and sensitivity analysis --- shipping cost --- risk assessment and management --- conditional value-at-risk --- investment projects --- financial analysis --- economic analysis --- energy efficiency --- public buildings --- literature review --- multi-criteria decision-making --- MCDM methods --- sustainable supply chain management --- SSCM --- efficiency assessment --- operations strategy matrix --- data envelopment analysis --- healthcare systems --- COVID-19 --- n/a
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In the competitive business environment or public domain, the sustainability assessment in supply chain and infrastructure management are important for any organization. Organizations are currently striving to improve their sustainable strategies through preparedness, response, and recovery because of increasing competitiveness, community, and regulatory pressure. Thus, it is necessary to develop a meaningful and more focused understanding of sustainability in supply chain management and infrastructure management practices. In the context of a supply chain, sustainability implies that companies identify, assess, and manage impacts and risks in all the echelons of the supply chain, considering downstream and upstream activities. Similarly, the sustainable infrastructure management indicates the ability of infrastructure to meet the requirements of the present without sacrificing the ability of future generations to address their needs. The complexities regarding sustainable supply chain and infrastructure management have driven managers and professionals to seek different solutions. This Special Issue aims to provide readers with the most recent research results on the aforementioned subjects. In addition, it offers some solutions and also raises some questions for further research and development toward sustainable supply chain and infrastructure management.
Technology: general issues --- History of engineering & technology --- green supply chain --- performance measurement --- Bayesian belief network --- sustainability --- trenchless technologies --- pipelines --- construction --- social cost --- fuzzy QFD --- flexibility --- IT flexibility --- importance‒performance analysis --- partial least squared structured equation modelling --- performance gap --- sustainable growth --- higher educational institutions --- academic buildings --- environmental performance --- performance benchmarking --- fuzzy clustering analysis --- metabolic flows --- green supply chain management --- carbon tax and cap --- can-order policy --- mixed-integer programming --- fuzzy constraints --- social sustainability --- small- and medium-sized enterprises (SMEs) --- stakeholder support --- social sustainability awareness --- transport networks --- logistics --- simulation games --- serious games --- innovation ecosystem --- Port of Rotterdam --- complex systems --- truck platooning --- barge transport --- multi-sided platforms --- Bayesian --- geoadditive --- quantile --- P-splines --- boosting optimization --- resilience --- housing infrastructure --- flood hazard and sensitivity analysis --- shipping cost --- risk assessment and management --- conditional value-at-risk --- investment projects --- financial analysis --- economic analysis --- energy efficiency --- public buildings --- literature review --- multi-criteria decision-making --- MCDM methods --- sustainable supply chain management --- SSCM --- efficiency assessment --- operations strategy matrix --- data envelopment analysis --- healthcare systems --- COVID-19 --- n/a
Choose an application
In the competitive business environment or public domain, the sustainability assessment in supply chain and infrastructure management are important for any organization. Organizations are currently striving to improve their sustainable strategies through preparedness, response, and recovery because of increasing competitiveness, community, and regulatory pressure. Thus, it is necessary to develop a meaningful and more focused understanding of sustainability in supply chain management and infrastructure management practices. In the context of a supply chain, sustainability implies that companies identify, assess, and manage impacts and risks in all the echelons of the supply chain, considering downstream and upstream activities. Similarly, the sustainable infrastructure management indicates the ability of infrastructure to meet the requirements of the present without sacrificing the ability of future generations to address their needs. The complexities regarding sustainable supply chain and infrastructure management have driven managers and professionals to seek different solutions. This Special Issue aims to provide readers with the most recent research results on the aforementioned subjects. In addition, it offers some solutions and also raises some questions for further research and development toward sustainable supply chain and infrastructure management.
Technology: general issues --- History of engineering & technology --- green supply chain --- performance measurement --- Bayesian belief network --- sustainability --- trenchless technologies --- pipelines --- construction --- social cost --- fuzzy QFD --- flexibility --- IT flexibility --- importance‒performance analysis --- partial least squared structured equation modelling --- performance gap --- sustainable growth --- higher educational institutions --- academic buildings --- environmental performance --- performance benchmarking --- fuzzy clustering analysis --- metabolic flows --- green supply chain management --- carbon tax and cap --- can-order policy --- mixed-integer programming --- fuzzy constraints --- social sustainability --- small- and medium-sized enterprises (SMEs) --- stakeholder support --- social sustainability awareness --- transport networks --- logistics --- simulation games --- serious games --- innovation ecosystem --- Port of Rotterdam --- complex systems --- truck platooning --- barge transport --- multi-sided platforms --- Bayesian --- geoadditive --- quantile --- P-splines --- boosting optimization --- resilience --- housing infrastructure --- flood hazard and sensitivity analysis --- shipping cost --- risk assessment and management --- conditional value-at-risk --- investment projects --- financial analysis --- economic analysis --- energy efficiency --- public buildings --- literature review --- multi-criteria decision-making --- MCDM methods --- sustainable supply chain management --- SSCM --- efficiency assessment --- operations strategy matrix --- data envelopment analysis --- healthcare systems --- COVID-19
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