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Book
Information Systems Outsourcing : The Era of Digital Transformation
Authors: --- ---
ISBN: 3030458199 3030458180 Year: 2020 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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Abstract

This book highlights research that contributes to a better understanding of emerging challenges in information systems (IS) outsourcing. Important topics covered include: how to digitally innovate through IS outsourcing; how to govern outsourced digitalization projects; how to cope with complex multi-vendor and micro-services arrangements; how to manage data sourcing and data partnerships, including issues of cybersecurity; and how to cope with the increasing demands of internationalization and new sourcing models, such as crowdsourcing, cloud sourcing and robotic process automation. These issues are approached from the client’s perspective, vendor’s perspective, or both. Given its scope, the book will be of interest to all researchers and students in the fields of Information Systems, Management, and Organization, as well as corporate executives and professionals seeking a more profound analysis of the underlying factors and mechanisms of outsourcing.

Keywords

Information technology. --- Contracting out. --- Contract services --- Contracting for services --- Outsourcing --- Services, Contracting for --- Letting of contracts --- Privatization --- Public contracts --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Business—Data processing. --- Leadership. --- Application software. --- IT in Business. --- Business Strategy/Leadership. --- Information Systems Applications (incl. Internet). --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Ability --- Command of troops --- Followership --- Sistemes d'informació --- Gestió de la informació --- Tecnologia de la informació --- Contractació externa --- Contractació de serveis --- Contractes d'outsourcing --- Externalització de l'empresa --- Gestió externa de serveis --- Serveis contractats --- Adjudicació de contractes --- Subcontractació deslocalitzada --- Contractes administratius --- Contractes de serveis --- Deslocalització industrial --- Privatització --- Subcontractació --- Noves tecnologies de la informació i de la comunicació --- Tecnologies de la informació i la comunicació --- Tecnologia de la comunicació i de la informació --- TIC --- AcTIC --- Alfabetització tecnològica --- Autopistes de la informació --- Bretxa digital --- Economia de la informació --- Gestió del coneixement --- Gestió dels recursos d'informació --- Infonomia --- IRM --- Administració --- Gestió electrònica de documents --- Sistemes de gestió de continguts --- Automatització documental --- Documentació mecanitzada --- Emmagatzematge automàtic de dades --- Sistemes d'emmagatzematge i recuperació de la informació --- Bibliografia --- Classificació --- Documentació --- Recursos electrònics --- Serveis de resums analítics --- Serveis d'informació --- Teledocumentació --- BLAISE (Sistema de recuperació de la informació) --- Catàlegs en línia --- Difusió selectiva de la informació --- DOBIS (Sistema informàtic) --- Gestió de bases de dades --- Llenguatges documentals --- Serveis de geolocalització --- Sistemes experts (Informàtica) --- Sistemes multimèdia --- Xarxes d'informació --- Automatització de biblioteques --- Bancs de dades --- Biblioteques digitals --- Ordinadors --- Sostenibilitat (Ciències de la informació)


Book
Emerging Issues in Global Marketing : A Shifting Paradigm
Authors: ---
ISBN: 9783319741291 3319741292 3319741284 Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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Abstract

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Keywords

Political philosophy. Social philosophy --- International relations. Foreign policy --- Developing countries: economic development problems --- Marketing --- Programming --- Information systems --- MIS (management informatie systeem) --- bedrijfseconomie --- marketing --- globalisering --- informatica management --- Marketing. --- Management information systems. --- Globalization. --- Markets. --- Business Information Systems. --- Emerging Markets/Globalization. --- Màrqueting --- Estudis de mercat --- Globalització (Economia) --- Gestió de la informació --- Globalització de l'economia internacional --- Internacionalització (Economia) --- Internacionalització de l'economia --- Mundialització (Economia) --- Mundialització de l'economia --- Economia internacional --- Globalització --- Deslocalització industrial --- Integració econòmica --- Anàlisi de mercat --- Anàlisi del mercat --- Informes de mercat --- Investigació comercial --- Investigació de mercat --- Prospecció comercial --- Enquestes de consum --- Conducta dels consumidors --- Sondejos d'opinió --- Comercialització --- Anàlisi conjunt (Màrqueting) --- Cicle de vida del producte --- Codificació de productes --- Construcció de marca (Màrqueting) --- Diferenciació de productes --- Fidelització dels clients --- Llotges de comerç --- Màrqueting bancari --- Màrqueting ecològic --- Màrqueting internacional --- Màrqueting de relacions --- Màrqueting directe --- Màrqueting industrial --- Màrqueting per Internet --- Màrqueting social --- Màrqueting territorial --- Màrqueting turístic --- Marxandatge --- Política de preus --- Productes nous --- Ciències empresarials --- Gestió de vendes --- Venda --- Public markets --- Commerce --- Fairs --- Market towns --- Gestió dels recursos d'informació --- Infonomia --- IRM --- Administració --- Sistemes d'informació --- Gestió electrònica de documents --- Sistemes de gestió de continguts --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Sociotechnical systems --- Information resources management --- Management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Communication systems


Book
Knowledge Management in Digital Change : New Findings and Practical Cases
Authors: --- ---
ISBN: 3319735462 3319735454 Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book features both cutting-edge contributions on managing knowledge in transformational contexts and a selection of real-world case studies. It analyzes how the disruptive power of digitization is becoming a major challenge for knowledge-based value creation worldwide, and subsequently examines the changes in how we manage information and knowledge, communicate, collaborate, learn and decide within and across organizations. The book highlights the opportunities provided by disruptive renewal, while also stressing the need for knowledge workers and organizations to transform governance, leadership and work organization. Emerging new business models and digitally enabled co-creation are presented as drivers that can help establish new ways of managing knowledge. In turn, a number of carefully selected and interpreted case studies provide a link to practice in organizations. .

Keywords

Business. --- Knowledge management. --- Organization. --- Planning. --- Management information systems. --- Data mining. --- User interfaces (Computer systems). --- Computer science. --- Business and Management. --- Knowledge Management. --- Data Mining and Knowledge Discovery. --- Business Information Systems. --- User Interfaces and Human Computer Interaction. --- Management of Computing and Information Systems. --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Organizational learning --- Trade --- Economics --- Commerce --- Industrial management --- Informatics --- Science --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Sociotechnical systems --- Information resources management --- Creation (Literary, artistic, etc.) --- Executive ability --- Organization --- Organisation --- Communication systems --- Information Systems. --- Gestió del coneixement --- Gestió de la informació --- Mineria de dades --- Informàtica --- Enginyeria --- Càlcul intensiu (Informàtica) --- Disseny de sistemes --- Història de la informàtica --- Geometria computacional --- Informàtica tova --- Processament de dades --- Programació (Ordinadors) --- Sistemes informàtics --- Teledocumentació --- Tractament del llenguatge natural (Informàtica) --- Automatització d'arxius --- Automatització de biblioteques --- Automatització de museus --- Indústria informàtica --- Teoria de la informació --- Prospecció de dades --- Cerca en bases de dades --- Arquitectura orientada a serveis (Informàtica) --- Extracció de dades de llocs web --- Mineria de web --- Gestió dels recursos d'informació --- Infonomia --- IRM --- Administració --- Sistemes d'informació --- Gestió electrònica de documents --- Sistemes de gestió de continguts --- Gestió del capital intel·lectual --- Gestió --- Blogs --- Ontologies (Informàtica) --- Wikis (Informàtica) --- Aprenentatge organitzatiu --- Capital intel·lectual --- Tecnologia de la informació --- Business information services. --- Human-computer interaction. --- Electronic data processing --- Industrial organization. --- IT Operations. --- Management. --- Industries --- Industrial concentration --- Industrial sociology --- Computer-human interaction --- Human factors in computing systems --- Interaction, Human-computer --- Human engineering --- User-centered system design --- User interfaces (Computer systems) --- Business --- Business enterprises --- Information services

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