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Dissertation
The impact of adultification and sexualization of children in children fashion advertising and the mediating role of ethical judgment: A parents' perspective
Authors: --- --- ---
Year: 2021 Publisher: Liège Université de Liège (ULiège)

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Nowadays, children are increasingly targeted as consumers, both in terms of advertising as well as products and services marketed to them. In that context, children fashion has grown and evolved considerably. A growing trend in children clothing is the adultification, that is to say, the tendency of children clothing to literally downsize adult clothing. In fashion advertising, children happen to be dressed and posed as adults, which might sometimes be disturbing. As adult appearance often draws attention to sexual body parts, this fashion trend also brings another phenomenon: the sexualization of children, i.e., inappropriately giving sexual characteristics to children. Adultification and sexualization of children have raised many criticisms and were therefore accused of threatening childhood innocence. As a matter of fact, adultification and especially sexualization have been found to lead to negative outcomes for healthy youth development. However, little is known on how parents tend to react to such fashion advertising as consumers. Through a between-subjects experimental design with parents, the impact of adultification and sexualization of children in children fashion advertising on attitude toward the ad, attitude toward the brand, purchase intention and endorser attractiveness was studied. Moreover, given the ethical issue imbued in this topic, the mediating role of ethical judgment was tested. Results showed a significant negative impact on purchase intention, with ethical judgment mediating this effect. Those findings suggest that parents consider such advertising as unethical, which consequently decreases their purchase intention for the brand advertised. This paper concludes with the managerial and theoretical implications, followed by the limitations and ideas for potential future research.


Book
Echte vrouwen bestaan niet. Of waarom mijn naam niet 'hey sexy' is.
Authors: ---
ISBN: 9789400507241 9400507240 Year: 2016 Publisher: Utrecht Lev. Boeken

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Door de eeuwen heen is er een ideaal gecreëerd waaraan vrouwen moeten voldoen, van hun kleding tot hun seksleven en de manier waarop ze door mannen behandeld moeten worden, de zogenaamde ?Echte? Vrouw.0In 'Echte vrouwen bestaan niet' neemt Yasmine Schillebeeckx enkele van die hardnekkige mythes over vrouwen op een kritische en grappige manier onder de loep. Denk aan de mythe dat 'echte' vrouwen rondingen hebben of dat een vrouw het over zichzelf afroept als ze aangerand (of erger) wordt, want 'dan had ze maar niet zo'n kort rokje aan moeten doen'. Ook zaken als zelfacceptatie, het gekat tussen vrouwen onderling, waarom bitch eigenlijk een compliment is en nog veel meer passeren de revue. Met illustraties van Eva Mouton.


Book
Pornification: sex and sexuality in media culture
Authors: --- ---
Year: 2007 Publisher: Oxford Berg

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Book
Sexed up : how society sexualizes us, and how we can fight back
Author:
ISBN: 9781541674806 9781541674790 Year: 2022 Publisher: New York, NY : Seal Press,

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"When the mainstream transgender rights movement was still a glimmer on the horizon, Julia Serano's smash-hit manifesto Whipping Girl revolutionized the way we think about gender. With the movement for trans rights now at the center of our cultural debates, Julia Serano returns with a groundbreaking exploration of what it means to be sexualized. We tend to think of sexualization-that is, when people are reduced to their sexual bodies-as an issue that only affects women. But, as Serano deftly reveals, society sexualizes everyone along dehumanizing double standards, to disastrous effects. She shows how a predator-and-prey dynamic leads straight men to both admire and deride their partners, how bisexuals are stereotyped as "greedy," and how trans people are maligned as "entrappers" of cisgender people. Along the way, she unpacks why queerness is thought of as contagious, how people of color are sexualized to justify violence against them, and more broadly, how sexualization harms us all. Julia Serano confronts these arbitrary social rules, showing us that they're not natural or innate but instead are constructed. She then reveals powerful new ways to resist, by affirming consent and redefining courtship, so that we can forge life-affirming values for future generations. Written with an activist's passion, a scientist's meticulous research, and a bisexual trans woman's wealth of lived experiences, Sexed Up provides a breath of fresh air for seasoned activists and newcomers alike. Engaging, lively, and provocative, written with a persuasive blend of personal anecdotes and scientific evidence, Sexed Up shows us why Julia Serano remains an unmatched voice leading us toward necessary change." --


Book
What pornography knows : sex and social protest since the eighteenth century
Author:
ISBN: 9781503633117 9781503611665 1503611663 150363311X 9781503633124 1503633128 Year: 2022 Publisher: Stanford, California : Stanford University Press,

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"What Pornography Knows offers a new history of pornography based on forgotten bawdy fiction of the eighteenth century, its nineteenth-century republication, and its appearance in 1960s paperbacks. Through close textual study, Lubey shows how these texts were edited across time to become what we think pornography is--a genre focused primarily on sex. Originally, they were far more variable, joining speculative philosophy and feminist theory to sexual description. Lubey's readings show that pornography always had a social consciousness--that it knew, long before anti-pornography feminists said it, that women and nonbinary people are disadvantaged by a society that grants sexual privilege to men. Rather than glorify this inequity, Lubey argues, the genre's central task has historically been to expose its artifice and envision social reform. Centering women's bodies, pornography refuses to divert its focus from genital action, forcing readers to connect sex with its social outcomes. At times inventing their own sexual anatomy and gender identity, at times having their bodies claimed and used by others, pornographic figures bring genitals to the fore, insisting they be justly treated rather than coldly transacted. Lubey offers a surprising take on a deeply misunderstood cultural form: pornography transforms sexual description into feminist commentary, she argues, revealing the genre's deep knowledge of how social inequities are perpetuated as well as plans for how to rectify them"--


Book
Gender and media : representing, producing, consuming
Authors: ---
ISBN: 9780415695411 9780415695404 9781315694597 9781317440031 9781317440048 9781317440055 9780429318474 0429318472 9781000463583 1000463583 9781000463538 1000463532 131569459X 9780367332075 9780367332099 0415695414 0367332094 0367332078 Year: 2022 Publisher: London: Routledge, Taylor & Francis Group,

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"This thoroughly revised second edition provides a critical overview of the contemporary debates and discussions surrounding gender and mediated communication. The book is divided into three parts: representing, producing, and consuming with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: 'Who is represented?', 'Who produces what?' and 'Who consumes what?'. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the 'why.' The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand. This process is aided by text boxes, which provide some additional information on the most important concepts and topics and exercises, and help bridge the gap between theory and everyday life media practices. The second edition has been updated in the light of current developments with regard to gender, media technologies and globalisation, including recent theoretical insights and examples. This will be an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies and women's studies"--


Book
#seksisme : nee, wij overdrijven niet!
Authors: --- --- ---
ISBN: 9789463100373 9463100377 Year: 2015 Publisher: Antwerpen Polis

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Dertien bekende Vlaamse vrouwen geven aan de hand van voorbeelden hun visie op hedendaags seksisme. Seksisme, bestaat dat nog wel? Of overdrijven vrouwen als ze protesteren tegen de loonkloof, professionele discriminatie en seksuele intimidatie?Seksisme zit soms overduidelijk maar nog vaker onzichtbaar ingebakken in de samenleving. In #seksisme leggen tien vrouwen de patronen ervan bloot. Of het nu over onhaalbare ideaalbeelden gaat, over de hardnekkigheid van traditionele rollenpatronen, of het bijna onverwoestbare victim blaming: het wordt de hoogste tijd dat vrouwen worden gehoord. Want nee, ze overdrijven niet.


Book
Girls & sex: navigating the complicated new landscape
Author:
Year: 2016 Publisher: New York HarperCollins

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