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Advertising --- Sex in advertising --- Taste --- Publicité --- Sexualité dans la publicité --- Aliments --- Goût --- Language --- Food --- Langage --- Publicité --- Sexualité dans la publicité --- Goût --- Marketing sensoriel --- Alimentation

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Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interp

Sex in advertising --- Sexualité dans la publicité --- 658.81 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:034.AANKOOP --- Advertising --- Sales organization --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... --- Sex in advertising. --- 658.81 Sales organization --- Sexualité dans la publicité --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,

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"The cult of eroticism is a pervasive force in modern society, affecting almost every aspect of our daily lives. In this book, Paul Rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the creation of desire - for sex, for wealth, and for entertainment." "A World Made Sexy examines museum exhibitions, art, books, magazines, films, and television to explore the popular rise of eroticism in America and across the developed world. Starting with a brief foray into the history of pornography, Rutherford goes on to explore a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other media, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between sex and aggression. He details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the cultivation of eroticism in the wider context of Michel Foucault's views on social power and governmentality, and specifically how they relate to sexuality, during the modern era."--Jacket

Erotica --- Sex in advertising --- Sex in popular culture --- Sex in mass media --- Sex --- Sexual freedom. --- Pornography --- Eroticism --- Advertising --- Sexuality in popular culture --- Popular culture --- Pornography in mass media --- Mass media --- Literature, Immoral --- Porn --- Porno --- Sex-oriented businesses --- Freedom, Sexual --- Freedom of sex --- Sexual liberation --- Sexual liberty --- Liberty --- History. --- Social aspects. --- Sex industry --- Erotisme --- Sexualite dans la publicite --- Sexualite dans la culture populaire --- Sexualite dans les medias --- Sexualite --- Pornographie --- Liberte sexuelle. --- Histoire. --- Aspect social.