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Sex in advertising

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Advertising --- Sex in advertising --- Women in advertising

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La publicité exploite le corps des femmes pour susciter du désir, générer de l'envie, exacerber les frustrations et rendre le produit à vendre "appétant". Soumise aux normes aliénantes d'une beauté stéréotypée, symbole du plaisir sexuel, ou encensant la ménagère passive cantonnée dans sa cuisine, l'image des femmes n'a jamais été autant instrumentalisée. Omniprésentes et conçues pour marquer les esprits, ces représentations modèlent notre imaginaire et participent à la construction des normes de genre : d'un côté, la féminité associée à la jeunesse, à la beauté et à la maternité et, de l'autre, la virilité à la force, à la puissance et à l'action. Loin d'être un art, tout sauf inoffensive - c'est-à-dire perçue au second degré par des consommateurs responsables -, la publicité véhicule les pires clichés sexistes et renforce la domination patriarcale. (amazon.com).

Women in advertising --- Sexism --- Advertising --- Body image in women --- Sex in advertising

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"Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide."--Bloomsbury Publishing.

Advertising --- Mass media --- Older people in advertising. --- Sex in advertising. --- Moral and ethical aspects. --- Psychological aspects. --- Religious aspects. --- Social aspects.

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The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

Post-communism --- Sex in advertising --- Socialism --- Postcommunism --- World politics --- Communism --- Marxism --- Social democracy --- Socialist movements --- Collectivism --- Anarchism --- Critical theory --- Advertising --- E-books