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Dissertation
Business model development for the expansion of an after-sales service in the framework of a servitization strategy
Authors: --- --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

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Slowed demand, increasingly fierce competition and declining profit margins make it more and more challenging for companies to compete on manufacturing alone. In addition, customer demand for services is growing, and they increasingly expect companies to anticipate and respond to a complex range of customer needs. &#13;As a result, ever more companies are striving to include services in their product range, and to develop themselves from manufacturers towards solution providers. So does Viessmann. The company has made it its goal to "become the best service partner for seamless climate solutions". (Geiger, 2019) &#13;The aim of this work is to find out what is holding back Viessmann's service expansion to date. Based on the customer-centred Service Design Process, a business model is then developed, that enables Viessmann, through changes in the design, logic and rollout aspects of its current service offer, to achieve long-term and sustainable service growth.


Book
South Asia Economic Focus : Shifting Gears; Digitization and Services-Led Development.
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ISBN: 1464817979 Year: 2021 Publisher: Washington, D.C. : The World Bank,

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South Asia region's economies continue on a recovery path, with production and export having recovered to pre-COVID trend levels. But the recovery has been uneven across countries and sectors, and significant risks exist that could jeopardize short-term recovery and long-term growth. Over the short-term, low vaccination rates in most countries in the region make the population and economies vulnerable to future COVID waves and lockdowns; supply shortages due to global supply bottlenecks continue to put upward pressure on (food) inflation, especially after consumption recovers. Over the long-term, the region faces long-lasting scarring effects from the pandemic. The emergence of a new services economy creates an opportunity for the region to shift gears and to move towards a services-led development model. The importance of services has been increasing over time and got a further boost during the response to the COVID pandemic, when digital technologies became critical. This new services economy comprises not just the ICT sector, but also business and professional services that are increasingly critical inputs into manufacturing and other sectors, and digital platforms that are creating new markets. It can become the driver of development in South Asia because 1) Services are increasingly tradable and also represent a large part of value added incorporated in the exports of goods. 2) Services firms can drive productivity growth because of innovations that make their own products and other industries more efficient 3) The services sector also generates jobs and helps upgrading skills through on-the-job training. To unleash the potential of the new services economy, policy makers should rethink regulations and establish new institutions to enable 1) competition and innovation 2) increased labor mobility and up-skilling, through education and on-the job training; 3) the absorption of new services by firms and households. Governments in South Asia are addressing these new realities, but they face major challenges. With countries worldwide struggling to find an optimal institutional environment for the new services sectors, a good option for South Asia is to experiment with regulatory sandboxes.


Dissertation
Servitization, from selling a product to selling a solution : de la fabrication de machines à couper le pain à la recherche de nouvelles valeurs ajoutées. Le cas du fabricant liégeois JAC S.A.
Authors: --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

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Pendant de nombreuses années, le monde économique a vu les entreprises industrielles quitter l’Europe à la recherche de coûts de production inférieurs. Ces sociétés se focalisent sur la meilleure façon de produire au coût le plus bas pour garder ou optimiser leurs marges. Pourtant, ces 20 dernières années, c’est une autre tendance qui a attiré l’attention de la communauté académique : la tendance qu’ont les entreprises industrielles de décentrer l’attention qu’elles portent à leurs produits pour la reporter sur leurs clients. Ce changement de centre d’attention est exprimé à travers la transition de l’offre de l’entreprise qui passe de « juste produit », à une offre hybride « produits-services » ; pour atteindre sa forme la plus développée : « solutions à la place de services ». Les exemples d’entreprises ayant pris cette direction que l’on qualifie de « servicisation » sont déjà nombreux. La servicisation est souvent présentée comme une manière qu’ont les entreprises industrielles de se différencier sur le marché et de préserver leurs marges tout en fidélisant leurs clients, grâce à la mise en place de business modèles innovant. &#13;Dans le monde des entreprises industrielles, JAC se présente comme un leader de la fabrication et la vente de machines de boulangerie. L’entreprise liégeoise dispose d’un outil de production performant, d’un réseau de distribution bien développé et de 75 ans d’expérience sur un marché de niche. Pourtant, la société est régulièrement challengée par une concurrence intra-sectorielle forte. &#13;De prime abord, JAC semble être une entreprise non servicisée. &#13;Cette étude cerne en profondeur le concept de servicisation et cherche à en tirer les enseignements et les principes utiles au cas de JAC. À la fin de l’étude le lecteur trouvera des éléments de réponses à la question suivante : « Est-ce que la direction de JAC doit s’intéresser au concept de servicisation ou non ».


Book
Why do Manufacturing Firms Sell Services? : Evidence from India
Authors: ---
Year: 2021 Publisher: Washington, D.C. : The World Bank,

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Manufacturers in India are increasingly selling services-a phenomenon referred to as servitization. Both the proportion of manufacturers selling services and the share of services in total revenue of manufacturers increased threefold between 1994 and 2013. More productive manufacturers and those more exposed to import competition are more likely to sell services and to obtain a higher share of their revenue from services. A 10 percent increase in servitization is associated with 2.6 percent increase in manufacturing revenue. However, servitizing firms suffer a greater contraction in manufacturing revenue with increased import competition. This evidence suggests that servitization is not a successful defensive strategy to maintain manufacturing sales in the face of import competition, and it is more likely to be an exit strategy to flee import competition. Corroborative results indicate that past services sales are positively associated with the introduction of new services products and eventually a switch out of manufacturing and into services as the primary activity. Thus, servitization appears to be an aspect of "premature deindustrialization" in India, driven by the inability of manufacturers to cope with import competition, rather than structural transformation associated with a maturing manufacturing sector.


Book
Modern industrial services : a cookbook for design, delivery, and management
Authors: --- ---
ISBN: 3030805115 3030805107 Year: 2021 Publisher: Cham : Springer International Publishing AG,

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This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases are used to describe the current approaches in practice to overcome the barriers. The book also provides several tools, each with a short introduction, that the authors have used successfully in projects to help overcome the servitization barriers. Many of these tools are from management, design thinking, or service design. The service excellence roadmap is based on the development methodology and helps current and future business leaders to create their own individual roadmaps.


Book
Industry 4.0 and regional transformation
Authors: ---
ISBN: 0429057989 0367178419 9780429057984 9780429609107 0429609108 9780429598067 0429598068 9780367178413 9780429603587 0429603584 1032236620 Year: 2020 Publisher: Taylor & Francis

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This edited volume brings together a group of expert contributors to explorebthe opportunities and the challenges that Industry 4.0 (smart manufacturing) is likely to pose for regions, fi rms and jobs in Europe. Drawing on theory and empirical cases, it considers emerging issues like servitization, new innovation models for local production systems and the increase in reshoring. Industry 4.0 and Regional Transformations captures the complexity of this new manufacturing model in an accessible way and considers its implications for the future. It will be essential reading for advanced students and researchers and policy makers in regional studies, industrial policy, economic geography, innovation studies, operations management and engineering.


Book
Profiting from services and solutions : what product-centric firms need to know
Authors: --- --- ---
ISBN: 1606497499 Year: 2014 Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press,

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Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization.


Dissertation
Mémoire-projet
Authors: --- --- ---
Year: 2022 Publisher: Liège Université de Liège (ULiège)

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Cette thèse a pour objectif d’étudier comment l'amélioration des processus du parcours client phygital pourrait avoir un impact sur l'après-vente des concessionnaires officiels des marques en Wallonie. Le secteur automobile belge est actuellement en pleine révolution : bouleversé par la pénurie de semi-conducteurs, par les progrès fulgurants de l'électrification, l'arrivée de services innovants... Ce qui entraine d’importantes perturbations sur le marché des véhicules neufs, un coup de boost sur le marché des véhicules d'occasion et, petit à petit, une évolution du marché de l'après-vente. En outre, à l'ère de la digitalisation, les consommateurs intègrent davantage le virtuel dans leur processus d'achat. Pour répondre à cette problématique, cette étude se concentre sur les liens potentiels entre le marché wallon de l'après-vente et la qualité du service - en tenant compte de la satisfaction et de la fidélité des clients - suite à la servicisation et à l'avènement des véhicules électrifiés. Cette recherche contribue à trouver des solutions managériales pour aider les concessionnaires à optimiser leurs processus mais aussi à changer leurs habitudes pour faire face à cette mutation actuelle des activités d’après-vente, pas le biais d'une revue litteraire, d'une enquête quantitative et d'entretiens auprès d'experts du milieu. This study intends to explore how does the improvement of the phygital customer journey processes could impact the Walloon manufacturers' authorised dealers’ aftersales. The Belgian automotive sector is in the midst of a revolution: disrupted by the shortage of semi-conductors, the dazzling progress of electrification, the introduction of innovative services… Which resulted in enormous upheaval in the new vehicle market, a boost in the second-hand vehicle market and, little by little, an evolution of the aftermarket. Moreover, In the age of digitalisation, consumers are increasingly integrating the virtual into their purchasing process. To address this issue, this study focuses on the relationships between the Belgian aftermarket and service quality – taking into account customer satisfaction and loyalty – as a result of servicization and the advent of electrified vehicles. This research contributes to find managerial ways to assist dealerships in optimising processes but also in changing their habits to cope with this ongoing shift towards their after-sales activities, by means of literature review, quantitative research and control survey with experts.


Book
Cognitive Buildings
Authors: ---
Year: 2022 Publisher: Basel MDPI - Multidisciplinary Digital Publishing Institute

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Cognitive building is a pioneering topic envisioning the future of our built environment. The concept of "cognitive" provides a paradigm shift that steps from the static concept of the building as a container of human activities towards the modernist vision of "machine à habiter" of Le Corbusier, where the technological content adds the capability of learning from users' behavior and environmental variables to adapt itself to achieve major goals such as user comfort, energy-saving, flexible functionality, high durability, and good maintainability. The concept is based on digital frameworks and IoT networks towards the concept of a smart city.


Book
Open Innovation in Micro, Small and Medium-Sized Enterprises
Authors: ---
ISBN: 3036557814 3036557822 Year: 2022 Publisher: Basel MDPI - Multidisciplinary Digital Publishing Institute

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This book unveils the importance of micro, small, medium, and large firms for fostering open innovation, using methodological designs based on both qualitative and quantitative approaches. Several dimensions of the inbound and outbound open innovation strategies and practices are explored, in the scope of University–University, University–Industry, and University–Society relations.

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