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This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.

Service industries --- New products --- Product management. --- Customer services. --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Brand management --- Management, Product --- Marketing --- Industrial management --- Management. --- Management --- New products. --- Service industries. --- Product management --- Customer services --- E-books --- Gestion de la production --- Gestion des inventions de service --- Gestion des nouveaux produits --- Service aux clients