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Rockwell, Norman, --- The Saturday evening post --- Illustrations.

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"For much of the first half of the twentieth century, The Saturday Evening Post was one of the most influential magazines in the United States read in millions of homes. In the popular imagination, the Post is probably best remembered for its cheery, often nostalgic Norman Rockwell covers portraying American culture as quaint, wholesome, and idyllic, but between those covers lurked a more troubling reality. Under the direction of its longtime editor, George Horace Lorimer, a liberal but also a lifelong advocate for white superiority and racial purity, The Saturday Evening Post, was filled with poetry, fiction, and essays that deployed paternalistic condescension and demeaning humor against Blacks. Writers in the Post used humor and Black dialect fiction to normalize White supremacy and to make the dehumanization of Blacks seem like nothing more than common sense and just good fun. In describing the creation and promulgation of the soft power of Jim Crow ideology in the pages of The Saturday Evening Post, Adam McKible also discusses the efforts of Black writers to counteract these characterizations. Langston Hughes, W.E.B. DuBois, and other Harlem Renaissance writers criticized The Saturday Evening Post and fought back against commodified racial caricature popularized by Lorimer. In examining how Black writers responded to The Saturday Evening Post's assault on the idea of Black modernity, McKible provides a new understanding of the Harlem Renaissance and the fight against Jim Crow ideology"--

American periodicals --- African Americans --- Racism --- African Americans in popular culture --- American literature --- Harlem Renaissance --- History --- Legal status, laws, etc --- African American authors --- History and criticism --- Lorimer, George Horace, --- Saturday evening post --- History. --- United States --- Social life and customs

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Before movies, radio and television challenged the hegemony of the printed word, "The Saturday Evening Post" was the pre-eminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine with a peak circulation of almost three million copies a week was seen as the expression of its editor, George Horace Lorimer. In this work, Cohn shows how Lorimer made the "Post" into a powerful magazine that both celebrated and helped to form the values of its time. Mixing quotes with commentary, he outlines the growth of the magazine through the mid-1930s and the ways its evolution fitted - and did not fit - into prevailing cultural and political values. Cohn's analysis of George Horace Lorimer's 40-year editorship of the Saturday Evening Post cleverly sums up the purpose and ideology of that famous magazine.

Saturday evening post --- History --- Corporate culture --- United States --- 20th century --- American periodicals --- Social conditions --- Intellectual life --- Social life and customs --- Lorimer, George Horace, 1869-1937. --- Saturday evening post - History. --- Corporate culture - United States - History - 20th century. --- American periodicals - History - 20th century. --- United States - Social conditions. --- United States - Intellectual life - 20th century. --- United States - Social life and customs - 20th century. --- 050 <73> --- 094:05 --- 655.4 <73 PHILADELPHIA> --- 930.85 <73> --- 930.85 <73> Cultuurgeschiedenis. Kultuurgeschiedenis--Verenigde Staten van Amerika. VSA. USA --- Cultuurgeschiedenis. Kultuurgeschiedenis--Verenigde Staten van Amerika. VSA. USA --- 050 <73> Tijdschriften. Periodieken. Serials--(werken over)--Verenigde Staten van Amerika. VSA. USA --- Tijdschriften. Periodieken. Serials--(werken over)--Verenigde Staten van Amerika. VSA. USA --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Tijdschriften --- Uitgeverij. Boekhandel--algemeen--Verenigde Staten van Amerika. VSA. USA--PHILADELPHIA --- Culture, Corporate --- Institutional culture --- Organizational culture --- Corporations --- Organizational behavior --- Business anthropology --- Sociological aspects --- Lorimer, George Horace, --- History. --- Social conditions. --- Lorimer, George Horace