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Marketing and Promoting Your Business, Third Edition, is a comprehensive guide that emphasizes the importance of effective marketing for small business success. This book explains the marketing process and provides practical insights on how to develop a marketing plan for your business. It covers topics such as customer satisfaction, sales generation, evaluating marketing results, and analyzing feedback. With exercises, quizzes, case studies, and research assignments, this resource equips readers with the knowledge and skills to plan and implement successful marketing activities, achieve sales growth, and attain reasonable profits.

Sales promotion. --- Marketing. --- Sales promotion--Textbooks.