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Chinese languages --- S15/0200 --- S11/0600 --- S10/0660 --- S10/0595 --- China: Language--General works --- China: Social sciences--Customs, etiquette --- China: Economics, industry and commerce--Business guides to China --- China: Economics, industry and commerce--Advertising --- Sociolinguistics --- Mass communications --- Pragmatics --- China

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S10/0595 --- China: Economics, industry and commerce--Advertising --- Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling

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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

Advertising --- Marketing --- Brand name products --- Business and Management. --- Commerce --- Business & Economics --- S10/0595 --- S10/0585 --- S11/1400 --- China: Economics, industry and commerce--Advertising --- China: Economics, industry and commerce--Marketing (including consumption) --- China: Social sciences--Mass media: general --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Retail trade --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books

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Based on Chinese, Japanese and English-language archives, this text explores the historical ties between nationalism and consumerism in China.

National consumption --- anno 1900-1999 --- China --- Consumption (Economics) --- Nationalism --- Manufacturing industries --- Boycotts --- Consommation (Economie politique) --- Nationalisme --- Industrie manufacturière --- Boycottage --- History --- Histoire --- S10/0585 --- S10/0590 --- S10/0595 --- S02/0200 --- -Nationalism --- -Manufacturing industries --- -Boycotts --- -Boycott --- Consumer boycotts --- Secondary boycotts --- Consumer behavior --- Passive resistance --- Industries --- Manufactures --- Consciousness, National --- Identity, National --- National consciousness --- National identity --- International relations --- Patriotism --- Political science --- Autonomy and independence movements --- Internationalism --- Political messianism --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- China: Economics, industry and commerce--Marketing (including consumption) --- China: Economics, industry and commerce--Distribution --- China: Economics, industry and commerce--Advertising --- China: General works--Civilization and culture --- -History --- -S10/0585 --- -China: Economics, industry and commerce--Marketing (including consumption) --- -National consumption --- -Consumption (Economics) --- Industrie manufacturière --- Boycott