Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

E-books --- Financial analysis --- Advertising. Public relations --- Narrative inquiry (Research method). --- Business communication. --- Feedback (Psychology). --- Corporations --- Narrativität. --- Unternehmensbewertung. --- Unternehmenserfolg. --- Aziende --- Valuation. --- Valorizzazione --- Ruolo dell'arte del narrare. --- Investments --- communication skills --- business activity --- public relations --- organisational culture --- Accounting. --- organizacijska kultura --- cultura dell'organizzazione --- организациска култура --- cultura organizacional --- organizacinė kultūra --- kultura korporatorja --- организационна култура --- οργανωτικό πνεύμα --- podniková kultura --- organizāciju kultūra --- Organisationskultur --- organisaatiokulttuuri --- cultura organizativa --- culture organisationnelle --- cultură organizațională --- podniková kultúra --- organisatiecultuur --- organisationskultur --- organisatsioonikultuur --- kulturë organizative --- szervezeti kultúra --- kultura organizacyjna --- организациона култура --- cultura d'impresa --- vállalati kultúra --- bendroji kultūra --- corporate culture --- korporatīvā kultūra --- деловна култура --- Unternehmenskultur --- корпорациска култура --- culture d'entreprise --- kultura korporacyjna --- cultura empresarial --- korporacijska kultura --- företagskultur --- cultura imprenditoriale --- култура на организација --- poslovna kultura --- cultura de empresa --- култура на претпријатие --- yrityskulttuuri --- ettevõttekultuur --- cultura aziendale --- ondernemingscultuur --- bedrijfscultuur --- organizacijos kultūra --- virksomhedskultur --- kulturë e shoqërisë tregtare --- kultura poduzeća --- relations publiques --- vzťahy s verejnosťou --- marrëdhënie me publikun --- relazzjonijiet pubbliċi --- relații cu publicul --- sabiedriskās attiecības --- PR --- vztahy s veřejností --- relaciones públicas --- odnosi s javnošću --- односи со јавноста --- suhtekorraldus --- односи са јавношћу --- ryšiai su visuomene --- pubbliche relazioni --- relações públicas --- Public relations --- odnosi z javnostmi --- връзки с обществеността --- közönségkapcsolatok --- suhdetoiminta --- δημόσιες σχέσεις --- styky s veřejností --- píár --- портпарол --- εκστρατεία ενημέρωσης --- sabiedriskā saskarsme --- public relation --- viešieji ryšiai --- ПР --- glasnogovornik --- darījumu aktivitāte --- пословна делатност --- verslo veikla --- äritegevus --- vita aziendale --- bedrijf --- деловна активност --- poslovna dejavnost --- Bestehen des Unternehmens --- vida da empresa --- virksomhedens liv --- affärsliv --- poslovanje --- veprimtari tregtare --- vida de la empresa --- üzleti tevékenység --- działalność spółki --- vie de l'entreprise --- съществуване на предприятие --- ζωή της επιχείρησης --- yrityksen toiminta --- predmet podnikania --- předmět podnikání --- afaceri --- attività imprenditorjali --- negozju --- пословна активност --- podnikatelský záměr --- elektroničko poslovanje --- virksomhedsforhold --- podnikatelská činnost --- деловна дејност --- e-poslovanje --- verslininkystė --- darījumdarbība --- комуникационни умения --- pratique de communication --- комуникациски вештини --- komunikacijske vještine --- ħiliet ta’ komunikazzjoni --- viestintäkäytäntö --- τεχνική της επικοινωνίας --- Redegewandtheit --- pratica di comunicazione --- kommunikációs készségek --- kommunikation i praksis --- suhtlemisoskus --- schopnost komunikace --- abilități de comunicare --- umiejętność komunikacji --- prática da comunicação --- communicatie in de praktijk --- sposobnost komuniciranja --- bendravimo įgūdžiai --- praktisk kommunikation --- komunikačné schopnosti --- técnicas de comunicación --- aftësi komunikimi --- вештина комуникације --- sazināšanās prasme --- komunicēšanās prasmes --- bendravimo būdai --- комуникациска практика --- tehnici de comunicare --- komunikační metody --- kommunikationsförmåga --- komunikační schopnost --- praktika komunikimi --- communication practices --- комуникациски техники --- komunikační dovednosti --- комуникациска способност --- dorozumívací dovednosti