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Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.
Affluent consumers --- Marketing --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers --- E-books
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Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers day spa treatments; Kmart sells cashmere bedspreads. So many products are claiming luxury status today that the credibility of the category itself is strained: for example, the name "pashmina" had to be invented to top mere cashmere.We see luxury everywhere: in storefronts, advertisements, even in the workings of our imaginations. But what is it? How is it manufactured on the factory floor and in the minds of consumers? Who cares about it and who buys it? And how concerned should we be that luxuries are commanding a larger and larger percentage of both our disposable income and our aspirations?Trolling the upscale malls of America, making his way toward the Mecca of Las Vegas, James B. Twitchell comes to some remarkable conclusions. The democratization of luxury, he contends, has been the single most important marketing phenomenon of our times. In the pages of Living It Up, Twitchell commits the academic heresy of paying respect to popular luxury consumption as a force that has united the country and the globe in a way that no war, movement, or ideology ever has. What's more, he claims, the shopping experience for Americans today has its roots in the spiritual, the religious, and the transcendent.Deft and subtle writing, audacious ideas, and a fine sense of humor inform this entertaining and insightful book.
Affluent consumers --- Luxuries --- Psychology. --- Marketing. --- Luxury goods --- Luxury services --- Commercial products --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers
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Manufacturing industries --- Luxuries --- Affluent consumers --- Luxury goods --- Luxury services --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Industries --- Manufactures --- Commercial products --- Consumers --- Manufacturing industries - France --- Luxuries - France --- Affluent consumers - France
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Affluent consumers. --- High technology --- Internet. --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers --- Marketing.
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Affluent consumers --- Consumer behavior. --- Luxuries --- Psychology. --- Marketing. --- Consumer behavior --- #SBIB:309H2812 --- Luxury goods --- Luxury services --- Commercial products --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers --- Psychology --- Marketing --- Marketing, consumentengedrag, consumentisme
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History of France --- anno 1600-1699 --- anno 1700-1799 --- Manufacturing industries --- Luxuries --- Skilled labor --- Consumption (Economics) --- Affluent consumers --- Industrie manufacturière --- Produits de luxe --- Ouvriers qualifiés --- Consommation (Economie politique) --- Consommateurs riches --- History --- Congresses --- Histoire --- Congrès --- Industrie manufacturière --- Ouvriers qualifiés --- Congrès --- Labor --- Industries --- Manufactures --- Luxury goods --- Luxury services --- Commercial products --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers --- History&delete&
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Acquisitiveness --- Affluent consumers --- Consumption (Economics) --- Intellectuals --- Public opinion --- Wealth --- Affluence --- Distribution of wealth --- Fortunes --- Riches --- Business --- Economics --- Finance --- Capital --- Money --- Property --- Well-being --- Intelligentsia --- Persons --- Social classes --- Specialists --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers --- Acquisitive desire --- Grasping (Psychology) --- Personality --- Avarice --- Compulsive shopping --- Moral and ethical aspects --- Psychology --- Psychological aspects --- Attitudes --- United States&delete& --- United States
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The fine mahogany secretaire with its secret drawers, the lacquered tea table, Chinese and Japanese porcelain tea ware. These fine luxury goods now seem to belong to the English country house or the exclusive antique shop. But what do they tell us about their eighteenth-century consumers? Who owned these goods, what made them desirable, where did they come from, and how were they made? And how many people actually enjoyed their novelty and fashion? In Luxury and Pleasure in. Eighteenth-Century Britain Maxine Berg explores not only how luxury consumer goods transformed the homes of Britain's ur
Consumption (Economics) --- Consumer goods --- Luxury goods industry --- Middle class --- Consommation (Economie politique) --- Biens de consommation --- Produits de luxe --- Classes moyennes --- History --- Economic aspects --- Histoire --- Aspect économique --- Industrie --- Great Britain --- Grande-Bretagne --- Social conditions --- Conditions sociales --- Affluent consumers --- Bourgeoisie --- Commons (Social order) --- Middle classes --- Social classes --- Industries --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Consumer products --- Consumers' goods --- Goods, Consumer --- Commercial products --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers --- 18th century --- Affluent consumers. --- Consumer goods. --- Consumption (Economics). --- Luxury goods industry. --- Middle class. --- History of civilization --- History of the United Kingdom and Ireland --- luxury
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Consumers --- Affluent consumers --- Attitudes --- 658.840951 --- S10/0585 --- 64.032 (51) --- 64.032 (540) --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Customers (Consumers) --- Shoppers --- Persons --- China: Economics, industry and commerce--Marketing (including consumption) --- Consumer needs, research and advice generally. Quality and costs of household goods. Comparison of prices etc.--China --- Consumer needs, research and advice generally. Quality and costs of household goods. Comparison of prices etc.--India --- Consumers - China --- Consumers - India --- Affluent consumers - China --- Affluent consumers - India --- Consumers - China - Attitudes --- Consumers - India - Attitudes
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"Lauren Greenfield: Generation Wealth is both a retrospective and an investigation into the subject of wealth over the last twenty-five years. Greenfield has traveled the world -- from Los Angeles to Moscow, Dubai to China -- bearing witness to the global boom-and-bust economy and documenting its complicated consequences. Provoking serious reflection, this book is not about the rich, but about the desire to be wealthy, at any cost"--
Photography --- Wealth --- Exhibitions. --- Social aspects --- Greenfield, Lauren --- Affluent consumers --- Luxuries --- Luxury --- Portrait photography --- Rich people --- Children of the rich --- Leisure class --- Photography, Artistic --- 761.2 fotografen afzonderlijk --- fotografie --- reportagefotografie (documentaire fotografie) --- documentairefotografie --- nouveau riche --- rijkdom --- samenleving --- nieuwe rijken --- oud geld --- Kapitalisme --- portretfotografie --- Social classes --- Children of millionaires --- Rich children --- Wealthy children --- Affluent people --- High income people --- Rich --- Rich, The --- Wealthy people --- Economics --- Cost and standard of living --- Luxury goods --- Luxury services --- Commercial products --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers --- Economic conditions --- snobs
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