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No B.S. marketing to the affluent
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ISBN: 1613084013 9781613084014 Year: 2019 Publisher: Irvine, California

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Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.

Living it up : our love affair with luxury
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ISBN: 0231124961 0231500564 Year: 2002 Publisher: New York : Columbia University Press,

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Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers day spa treatments; Kmart sells cashmere bedspreads. So many products are claiming luxury status today that the credibility of the category itself is strained: for example, the name "pashmina" had to be invented to top mere cashmere.We see luxury everywhere: in storefronts, advertisements, even in the workings of our imaginations. But what is it? How is it manufactured on the factory floor and in the minds of consumers? Who cares about it and who buys it? And how concerned should we be that luxuries are commanding a larger and larger percentage of both our disposable income and our aspirations?Trolling the upscale malls of America, making his way toward the Mecca of Las Vegas, James B. Twitchell comes to some remarkable conclusions. The democratization of luxury, he contends, has been the single most important marketing phenomenon of our times. In the pages of Living It Up, Twitchell commits the academic heresy of paying respect to popular luxury consumption as a force that has united the country and the globe in a way that no war, movement, or ideology ever has. What's more, he claims, the shopping experience for Americans today has its roots in the spiritual, the religious, and the transcendent.Deft and subtle writing, audacious ideas, and a fine sense of humor inform this entertaining and insightful book.

Les industries du luxe en France
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ISBN: 2738105548 9782738105547 Year: 1998 Publisher: Paris Jacob

The emerging high-tech consumer
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ISBN: 0313008191 9780313008191 1567200729 9781567200720 1280913975 9786610913978 9798400645037 Year: 1997 Publisher: Westport, Conn. Quorum Books

Let them eat cake : marketing luxury to the masses - as well as the classes.
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ISBN: 9780793193073 0793193079 Year: 2005 Publisher: Chicago Dearborn

Luxury trades and consumerism in Ancien Régime Paris : studies in the history of skilled workforce.
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ISBN: 0860786641 Year: 1998 Publisher: Aldershot Ashgate

The anxieties of affluence : critiques of American consumer culture, 1939-1979
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ISBN: 1558494324 Year: 2004 Publisher: Amherst University of Massachusetts press

Luxury and pleasure in eighteenth-century Britain
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ISBN: 9780199215287 9780199272082 0199215286 0199272085 1281346063 019153403X 0191695939 1435606949 Year: 2007 Publisher: Oxford Oxford University Press

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The fine mahogany secretaire with its secret drawers, the lacquered tea table, Chinese and Japanese porcelain tea ware. These fine luxury goods now seem to belong to the English country house or the exclusive antique shop. But what do they tell us about their eighteenth-century consumers? Who owned these goods, what made them desirable, where did they come from, and how were they made? And how many people actually enjoyed their novelty and fashion? In Luxury and Pleasure in. Eighteenth-Century Britain Maxine Berg explores not only how luxury consumer goods transformed the homes of Britain's ur


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Lauren Greenfield : generation wealth
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ISBN: 9780714872124 0714872121 Year: 2017 Publisher: London Phaidon

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"Lauren Greenfield: Generation Wealth is both a retrospective and an investigation into the subject of wealth over the last twenty-five years. Greenfield has traveled the world -- from Los Angeles to Moscow, Dubai to China -- bearing witness to the global boom-and-bust economy and documenting its complicated consequences. Provoking serious reflection, this book is not about the rich, but about the desire to be wealthy, at any cost"--

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