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Social psychology --- Relevance --- Mass psychology --- Psychology, Social --- Human ecology --- Psychology --- Social groups --- Sociology --- Pertinence --- Relevancy --- Meaning (Philosophy) --- Meaning (Psychology)

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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. 'Visual and Multimodal Communication' systematically demonstrates how RT can fulfill its promise to develop into an inclusive theory of communication. In this text, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colourful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages.

Visual communication. --- Relevance. --- Pertinence --- Relevancy --- Meaning (Philosophy) --- Meaning (Psychology) --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Visual communication --- Relevance --- E-books --- Mass communications

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The present volume demonstrates the multifaceted potential of Relevance Theory, which, for more than two decades now, has been inspiring studies of the relationship between human communication and cognition. In the Mind and across Minds reflects the main strands of relevance-theoretic research, by expanding, evaluating and revising the researchers' ideas in a collection of papers by an international array of scholars. The papers explore various aspects of communication including such issues a...

Language and languages. --- Interpersonal communication. --- Cognition. --- Relevance. --- Foreign languages --- Languages --- Anthropology --- Communication --- Ethnology --- Information theory --- Meaning (Psychology) --- Philology --- Linguistics --- Pertinence --- Relevancy --- Meaning (Philosophy) --- Psychology --- Interpersonal relations

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Poetic Effects: A Relevance Theory Perspective offers a pragmatic account of the effects achieved by the poetic use of rhetorical tropes and schemes. It contributes to the pragmatics of poetic style by developing work on stylistic effects in relevance theory. It also contributes to literary studies by proposing a new theoretical account of literariness in terms of mental representations and mental processes.The book attempts to define literariness in terms of text-internal linguistic properties, cultural codes or special purpose reading strategies, as well as suggestions that the notion of literariness should be dissolved or rejected. It challenges the accounts of language and verbal communication that underpin such positions and outlines the theory of verbal communication developed within relevance theory that supports an explanatory account of poetic effects and a new account of literariness. This is followed by a broader discussion of philosophical and psychological issues having a bearing on the question of what is expressed non-propositionally in literary communication. The discussion of emotion, qualitative experience and, more specifically, aesthetic experience provides a fuller characterisation of poetic effects and 'poetic thought'.

Literature --- Pragmatics --- Poetics. --- Criticism. --- Relevance. --- Poétique --- Critique --- Relevance --- Literature - General --- Languages & Literatures --- Poétique --- Pertinence --- Relevancy --- Meaning (Philosophy) --- Meaning (Psychology) --- Criticism --- Evaluation of literature --- Literary criticism --- Rhetoric --- Aesthetics --- Poetry --- Technique --- Evaluation

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Relevance drives our actions and channels our attention; it shapes how we make sense of the world and communicate with each other. Irrelevance spreads a twilight which blurs the line between information we do not want to access and information we cannot access. In disciplines as diverse as philosophy, sociology, the information sciences and linguistics, "relevance" has been proposed as a key concept. This book is the first to bring together the often unrelated traditions. Researchers from different fields discuss relevance and relate it to the challenges of "irrelevance", which have so far been neglected despite their significance for our chances of making well-informed decisions and understanding others. The contributions focus on theoretical and conceptual questions, on specific factors and fields, and on practical and political implications of relevance and irrelevance as forces which are even stronger when they remain in the background.

Relevance. --- Pragmatics. --- Pragmalinguistics --- General semantics --- Language and languages --- Logic, Symbolic and mathematical --- Semantics (Philosophy) --- Pertinence --- Relevancy --- Meaning (Philosophy) --- Meaning (Psychology) --- Philosophy --- Relevance --- Pragmatics --- E-books --- Lexicology. Semantics --- Philosophy of language --- Cognitive Science. --- Communication. --- Phenomenology. --- Relevance Theory. --- Social Theory.