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Le management de la valeur client.
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ISBN: 2100068016 Year: 2002 Publisher: Paris : Dunod,

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The ultimate CRM handbook. Strategies and concepts for building enduring customer loyalty and profitability.
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ISBN: 0071409351 Year: 2002 Publisher: New York, ... : McGraw-Hill,

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La satisfaction totale du client.
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ISBN: 2729604707 Year: 1994 Publisher: Paris : InterEditions,

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Mesurer la satisfaction clients
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ISBN: 2125050137 Year: 2001 Publisher: Saint Denis La Plaine : AFNOR,

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Assurer la pérennité de votre activité, développer et gérer votre capital client, tels sont les enjeux auxquels vous êtes confrontés au quotidien. Avec cet ouvrage, vous apprenez à mesurer la satisfaction de vos clients et à piloter les actions qualité qui en découle.


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Qualité de service
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ISBN: 9782124651924 Year: 2009 Publisher: La Plaine Saint-Denis : AFNOR éd.,

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e-CRM : customer management strategies for e-business.
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ISBN: 1898085773 Year: 2001 Publisher: Wimbledon : Business Intelligence,

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Building Customer Loyalty.
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ISBN: 027360080X Year: 1993 Publisher: Londres : Pitman Publishing,

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Les meilleures pratiques de la relation client.
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Year: 1999 Publisher: Paris : Dunod,

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Customer service and support. Implementing effective strategies.
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ISBN: 0273032739 Year: 1992 Publisher: London : Pitman Publishing,

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Révolution client, la fin d'une illusion ?
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ISBN: 2744060755 Year: 2004 Publisher: Paris : Village Mondial,

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