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Book
Understanding the Role of Business Analytics : Some Applications
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ISBN: 9811313342 9811313334 Year: 2019 Publisher: Singapore : Springer Singapore : Imprint: Springer,

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This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries. The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.


Book
Panic Buying : Perspectives and Prevention
Authors: --- ---
ISBN: 3030707261 3030707253 Year: 2021 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This brief provides a thorough overview of the history and underlying motivations for consumer panic buying, evaluating psychological perspectives on this behavior on both an individual and societal level. The first volume of its kind to focus specifically on the topic of panic buying, the book situates its analysis within the context of the modern COVID-19 pandemic as well as in a broader psychology context. Chapters encompass a variety of interdisciplinary perspectives, incorporating insights from consumer psychology, marketing, sociology, and public health. Finally, contributors discuss the long-term implications of panic buying and potential prevention strategies. Panic Buying: Perspectives and Prevention will be a useful reference for researchers and students in consumer psychology, as well as those interested emergency preparedness, and supply chain management. First volume of its kind to focus specifically on the consumer behavior of panic buying Analyzes panic buying behavior in the context of the modern COVID-19 pandemic as well as within a broader psychology context Provides a multidisciplinary analysis of panic buying, including perspectives from consumer psychology, social psychology, marketing, emergency preparedness, and public health.

Keywords

Consumidors --- Conducta dels consumidors --- Histèria col·lectiva --- Pandèmia de COVID-19, 2020 --- -Aspectes psicològics --- Actituds dels consumidors --- Comportament del consumidor --- Comportament dels consumidors --- Conducta dels compradors --- Presa de decisions dels consumidors --- Psicologia dels consumidors --- Fidelització dels clients --- Estalvi --- Estudis de mercat --- Epidèmia de COVID-19, 2020 --- -COVID-19 (Pandèmia), 2020 --- -Epidèmies --- COVID-19 --- Comportament obsessiu col·lectiu --- Histèria de masses --- Histèria (Psicologia social) --- Psicosi col·lectiva --- Por --- Psicologia social --- Clients --- Compradors --- Compres --- Persones --- Adolescents consumidors --- Cooperativisme --- Enquestes de consum --- Infants consumidors --- Protecció del consumidor --- Relacions amb els clients --- Cooperatives de consum --- Serveis d'atenció al client --- Consumer behavior --- Panic. --- COVID-19 Pandemic, 2020 --- -Psychological aspects. --- Psychological aspects. --- -Epidemics --- Collective behavior --- Fear --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Social psychology. --- Consumer behavior. --- Economics—Psychological aspects. --- Social Psychology. --- Consumer Behavior . --- Economic Psychology. --- Mass psychology --- Psychology, Social --- Human ecology --- Psychology --- Social groups --- Sociology --- Economics --- Behavioral economics --- Behavioural economics --- Atacs de pànic


Book
Research, Literacy, and Communication Education: New Challenges Facing Disinformation
Authors: --- --- ---
Year: 2021 Publisher: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute

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The information that comes through digital media and social networks is increasing. This potential access to almost infinite information makes it difficult to select relevant content with a good understanding. It is therefore necessary to generate research that thoroughly analyses the phenomenon of communication and information in the digital age. For this reason, this monograph presents different research studies that highlight the need for greater media literacy and education in order to prevent the existence and dissemination of fake news. Citizens must know how to deal with disinformation and be able to detect the source of bad intentions behind information. Therefore, people need to be aware of the new communication challenges in order to determine what is important, which media they can trust, and where information has been misused or manipulated. In conclusion, society must be prepared to face new challenges related to misinformation. An educated and digitally literate society will be able to face these problems and be prepared to face the new communication challenges, including interaction with social networks, new audiences, new media, fake news, etc.

Keywords

Research & information: general --- Relacions amb els clients --- Direcció i administració --- digital literacy --- COVID-19 --- generation Z --- students --- lockdown --- higher education --- communication --- Instagram --- demonization --- hate speech --- arab world --- Islamophobia --- social media --- fake news --- young adults --- Spain --- post-trust --- disinformation --- trust --- media credibility --- gatekeepers --- management communication --- strategic communication --- public relations --- journalism --- sport press --- Marca --- As --- Mundo Deportivo --- sport --- rumor --- signing --- transfer --- Real Madrid --- Barcelona --- journalistic rumor --- fashion marketing --- fashion brands --- content analysis --- Facebook --- branded content --- engagement --- social networks --- political bias --- left–right dimension --- misinformation --- media --- consumption --- Generation Z --- young people --- media literacy --- science education --- human evolution --- communication media --- Spanish media --- science communication --- knowledge --- didactic video --- storytelling --- digital media --- YouTube --- virtual learning --- digital marketing --- innovation --- high education --- information --- hoaxes --- citizen perceptions --- social media and new challenges --- fact checkers --- fact-checking agency --- the United Kingdom --- fact-checking services --- business model --- business key elements --- responsibility in young people in Spain --- credibility --- social effects --- communication solutions --- educational influencers --- new audiences --- transmedia production --- descriptive analysis --- methodology --- online community --- questionnaires --- vulnerability


Book
Guide to Supply Chain Management : An End to End Perspective
Authors: --- ---
ISBN: 331977185X 3319771841 Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This essential guide brings supply chain theory to life. Intended for readers with a business interest in supply chain management, the book covers the key topics in eleven chapters, including planning, sourcing, making, delivering and returning, as well as strategy, people, finance, customer service and outsourcing. Each chapter starts with a brief summary and learning objectives that guide the reader through the text. This second edition also explores digital, sustainability and innovation impacts on today’s global supply chains. The book is written in a clear and simple way, featuring a variety of figures, tables and recommendations for further reading. The respective chapters conclude with real-life case studies from different companies, illustrating best practices. In the course of their work, the authors have met professionals all over the world who are passionate about their business achievements. By including their vivid examples, the guide brings theory to life, enabling readers to understand and embrace the concepts and ideas presented. Colin Scott, Henriette Lundgren and Paul Thompson are experts in supply chain management and have worked with practitioners in businesses across the globe. This guide is a really useful reminder of what good practice is and how it should be applied within supply chain management. The book is relevant for students of supply chain management and professional practitioners alike. This book offers an invaluable guide to understanding the specific dynamics of your supply chain and the fundamentals underpinning it. It provides the framework for delivering a supply chain strategy based upon recognised best practice. Martin McCourt, CEO, Dyson Limited .

Keywords

Business. --- Organization. --- Planning. --- Industrial procurement. --- Information technology. --- Business --- Business and Management. --- Procurement. --- IT in Business. --- Data processing. --- Business logistics. --- BUSINESS & ECONOMICS / Management Science. --- BUSINESS & ECONOMICS / Organizational Behavior. --- BUSINESS & ECONOMICS / Management. --- BUSINESS & ECONOMICS / Industrial Management. --- Supply chain management --- Industrial management --- Logistics --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Buyer-supplier relations --- Buying, Industrial --- Industrial buying --- Industrial equipment --- Industrial purchasing --- Procurement, Industrial --- Purchasing, Industrial --- Supplier-buyer relations --- Purchasing --- Organisation --- Management --- Business—Data processing. --- Creation (Literary, artistic, etc.) --- Executive ability --- Organization --- Negocis --- Logística industrial --- Eficàcia organitzativa --- Tecnologia de la informació --- Noves tecnologies de la informació i de la comunicació --- Tecnologies de la informació i la comunicació --- Tecnologia de la comunicació i de la informació --- TIC --- AcTIC --- Alfabetització tecnològica --- Autopistes de la informació --- Bretxa digital --- Economia de la informació --- Gestió del coneixement --- Eficàcia organitzacional --- Administració --- Organització --- Eficiència industrial --- Cadenes logístiques --- Gestió de la cadena de subministrament --- Gestió de materials --- Logística --- Logística de mercaderies --- Logística del transport de mercaderies --- Logística (Indústria) --- Planificació de la cadena de subministrament --- Emmagatzematge --- Infraestructures (Transport) --- Intercanvi electrònic de dades --- Transport de mercaderies --- Economia --- Beneficis --- Competència econòmica --- Comptabilitat --- Creativitat en els negocis --- Crèdit --- Dret empresarial --- Empresàries --- Empresaris --- Empreses --- Èxit en els negocis --- Gestió pressupostària --- Homes de negocis --- Negociació comercial --- Negocis immobiliaris --- Organigrames --- Publicitat --- Relacions amb els clients --- Societats --- Sol·licituds de treball --- Venda --- Comerç


Book
Digital Transformation in Business and Society : Theory and Cases
Authors: ---
ISBN: 3030082776 3030082768 Year: 2020 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Keywords

Information technology. --- Knowledge management. --- Leadership. --- Motivation research (Marketing). --- Big data. --- Internet marketing. --- IT in Business. --- Knowledge Management. --- Business Strategy/Leadership. --- Consumer Behavior. --- Big Data. --- Online Marketing/Social Media. --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Data sets, Large --- Large data sets --- Data sets --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Ability --- Command of troops --- Followership --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Organizational learning --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Psychological aspects --- Economic aspects. --- Business—Data processing. --- Tecnologia de la informació --- Dades massives --- Gestió de la tecnologia --- Màrqueting per Internet --- Negocis --- Economia --- Beneficis --- Competència econòmica --- Comptabilitat --- Creativitat en els negocis --- Crèdit --- Dret empresarial --- Empresàries --- Empresaris --- Empreses --- Èxit en els negocis --- Gestió pressupostària --- Homes de negocis --- Negociació comercial --- Negocis immobiliaris --- Organigrames --- Publicitat --- Relacions amb els clients --- Societats --- Sol·licituds de treball --- Venda --- Comerç --- Cibermàrqueting --- Màrqueting digital --- Màrqueting --- Màrqueting viral --- Optimització natural --- Comerç electrònic --- Gestió tecnològica --- Administració --- Gestió de la innovació --- Innovacions tecnològiques --- Macrodades --- Bases de dades --- Noves tecnologies de la informació i de la comunicació --- Tecnologies de la informació i la comunicació --- Tecnologia de la comunicació i de la informació --- TIC --- AcTIC --- Alfabetització tecnològica --- Autopistes de la informació --- Bretxa digital --- Economia de la informació --- Gestió del coneixement


Book
Computational Intelligence for Business Analytics
Author:
ISBN: 3030738191 3030738183 Year: 2021 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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Corporate success has been changed by the importance of new developments in Business Analytics (BA) and furthermore by the support of computational intelligence- based techniques. This book opens a new avenues in these subjects, identifies key developments and opportunities. The book will be of interest for students, researchers and professionals to identify innovative ways delivered by Business Analytics based on computational intelligence solutions. They help elicit information, handle knowledge and support decision-making for more informed and reliable decisions even under high uncertainty environments. Computational Intelligence for Business Analytics has collected the latest technological innovations in the field of BA to improve business models related to Group Decision-Making, Forecasting, Risk Management, Knowledge Discovery, Data Breach Detection, Social Well-Being, among other key topics related to this field.

Keywords

Intel·ligència computacional --- Negocis --- Processament de dades --- Processament de dades electròniques --- Processament automàtic de dades --- Processament electrònic de dades --- Processament integrat de dades --- Sistematització de dades (Ordinadors) --- Tractament de dades --- Tractament electrònic de dades --- Tractament integrat de dades --- Automatització --- Informàtica --- Complexitat computacional --- Curació de dades --- Depuració (Informàtica) --- Estructures de dades (Informàtica) --- Gestió de bases de dades --- Informàtica mòbil --- Informàtica recreativa --- Intel·ligència artificial --- Sistemes en línia --- Temps real (Informàtica) --- Tractament del llenguatge natural (Informàtica) --- Processament òptic de dades --- Protecció de dades --- Transmissió de dades --- Tolerància als errors (Informàtica) --- Economia --- Beneficis --- Competència econòmica --- Comptabilitat --- Creativitat en els negocis --- Crèdit --- Dret empresarial --- Empresàries --- Empresaris --- Empreses --- Èxit en els negocis --- Gestió pressupostària --- Homes de negocis --- Negociació comercial --- Negocis immobiliaris --- Organigrames --- Publicitat --- Relacions amb els clients --- Societats --- Sol·licituds de treball --- Venda --- Comerç --- Computació evolutiva --- Xarxes neuronals (Informàtica) --- Computational intelligence. --- Intelligence, Computational --- Artificial intelligence --- Soft computing --- Artificial intelligence. --- Business mathematics. --- Business information services. --- Computational Intelligence. --- Artificial Intelligence. --- Business Mathematics. --- IT in Business. --- Business --- Business enterprises --- Information services --- Arithmetic, Commercial --- Business arithmetic --- Business math --- Commercial arithmetic --- Finance --- Mathematics --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers


Book
Research methods and data analysis for business decisions : a primer using SPSS
Author:
ISBN: 3030844218 303084420X Year: 2021 Publisher: Cham, Switzerland : Springer,

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Keywords

Negocis --- Presa de decisions --- Processament de dades --- SPSS (Fitxer informàtic) --- Economia --- Beneficis --- Competència econòmica --- Comptabilitat --- Creativitat en els negocis --- Crèdit --- Dret empresarial --- Empresàries --- Empresaris --- Empreses --- Èxit en els negocis --- Gestió pressupostària --- Homes de negocis --- Negociació comercial --- Negocis immobiliaris --- Organigrames --- Publicitat --- Relacions amb els clients --- Societats --- Sol·licituds de treball --- Venda --- Comerç --- Processament de dades electròniques --- Processament automàtic de dades --- Processament electrònic de dades --- Processament integrat de dades --- Sistematització de dades (Ordinadors) --- Tractament de dades --- Tractament electrònic de dades --- Tractament integrat de dades --- Automatització --- Informàtica --- Complexitat computacional --- Curació de dades --- Depuració (Informàtica) --- Estructures de dades (Informàtica) --- Gestió de bases de dades --- Informàtica mòbil --- Informàtica recreativa --- Intel·ligència artificial --- Sistemes en línia --- Temps real (Informàtica) --- Tractament del llenguatge natural (Informàtica) --- Processament òptic de dades --- Protecció de dades --- Transmissió de dades --- Tolerància als errors (Informàtica) --- Decisions (Psicologia) --- Presa de decisió --- Teoria de la decisió --- Teoria de l'estimació --- Teoria de jocs --- Decisió de grup --- Dilema --- Estadística bayesiana --- Presa de decisions multicriteri --- Elecció (Psicologia) --- Òrgans consultius --- Resolució de problemes --- Statistical package for the social sciences --- SPSS (Programa d'ordinador) --- SPSS (Programes d'ordinador) --- Business --- Decision making --- Research. --- Data processing --- SPSS (Computer file) --- Trade --- Economics --- Management --- Commerce --- Industrial management


Book
Debating Business School Legitimacy : Attacking, Rocking, and Defending the Status Quo
Authors: ---
ISBN: 3031127250 3031127242 Year: 2022 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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“This important and sobering collection of essays on the modern business school will provoke debate and may inspire needed change. If you believe, as I do, that today’s professional schools have an obligation to help address society’s most pressing challenges through the pursuit of actionable research and practical education, you will find much value in this book.” —Amy C. Edmondson, Professor, Harvard Business School, USA “Provocative in parts but nonetheless evoking questions for business school leaders to reflect upon in deciding what to change to regain legitimacy where deemed lost; or what to retain to defend the status quo where deemed apt. Brilliant!” —Enase Okonedo, Professor, Vice-Chancellor, Pan-Atlantic University, Lagos, Nigeria “Business schools have become a key part of the landscape of contemporary higher education. However, their role is proving increasingly controversial. This book demonstrates why this is so and what needs to change. This book takes us to the heart of the problems business schools face which are, alas, very much of their own making.” —Ken Starkey, Professor of Management and Organisational Learning, Nottingham University Business School, UK This book channels the debate on the relevance, value, and future of business schools. Could the Business School be like the Titanic, thought to be unsinkable, but ultimately doomed? Or is it a ship which can adapt to the changing waters it sails in? In this book, authors from around the world debate the current and future legitimacy of the Business School from different contexts and perspectives. While some see very little or no hope at all to the future of the Business School as a legitimate center for research and education, others remain critical, but see a way forward to rectify today’s concerns, such as around sustainability and inclusivity. Anders Örtenblad is Professor of Working Life Science at the School of Business and Law, University of Agder, Norway, and Professor II at Western Norway University of Applied Sciences, Norway. Riina Koris is Associate Professor in the Department of Marketing and Communication at Estonian Business School.

Keywords

Business. --- Management science. --- Education, Higher. --- Executives—Training of. --- Business ethics. --- Knowledge management. --- Business and Management. --- Higher Education. --- Management Education. --- Business Ethics. --- Knowledge Management. --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Organizational learning --- Business --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Wealth --- College students --- Higher education --- Postsecondary education --- Universities and colleges --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Trade --- Economics --- Commerce --- Industrial management --- Moral and ethical aspects --- Education --- Educació superior --- Gestió --- Negocis --- Economia --- Beneficis --- Competència econòmica --- Comptabilitat --- Creativitat en els negocis --- Crèdit --- Dret empresarial --- Empresàries --- Empresaris --- Empreses --- Èxit en els negocis --- Gestió pressupostària --- Homes de negocis --- Negociació comercial --- Negocis immobiliaris --- Organigrames --- Publicitat --- Relacions amb els clients --- Societats --- Sol·licituds de treball --- Venda --- Comerç --- Ciències de la gestió --- Tècniques de la gestió --- Direcció d'empreses --- Gestió de biblioteques --- Gestió del coneixement --- Administració --- Educació universitària --- Ensenyament superior --- Ensenyament universitari --- Estudis superiors --- Estudis universitaris --- Etapes educatives --- Abandó dels estudis (Educació superior) --- Competències transversals --- Educació clàssica --- Educació superior transfronterera --- Ensenyament de la biblioteconomia --- Estudis de postgrau --- Extensió universitària --- Lectura (Educació superior) --- Orientació en l'educació superior --- Primer cicle d'ensenyament universitari --- Seminaris --- Tercer cicle d'ensenyament universitari --- Campus virtuals --- Escrits acadèmics --- Pràcticums --- Universitats --- Executives --- Training of.


Book
Artificial neural networks and structural equation modeling : marketing and consumer research applications
Authors: --- ---
ISBN: 9811965099 9811965080 Year: 2022 Publisher: Singapore : Springer,

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Keywords

Consumers --- Marketing research --- Neural networks (Computer science). --- Research --- Data processing. --- Artificial neural networks --- Nets, Neural (Computer science) --- Networks, Neural (Computer science) --- Neural nets (Computer science) --- Artificial intelligence --- Natural computation --- Soft computing --- Market research --- Marketing --- Markets --- Research, Industrial --- Customers (Consumers) --- Shoppers --- Persons --- Neural networks (Computer science) --- Consumidors --- Màrqueting --- Processament de dades --- Xarxes neuronals (Informàtica) --- Models d'equacions estructurals --- Equacions estructurals --- Mètodes d'equacions estructurals --- SEM (Structural equation modeling) --- Anàlisi multivariable --- Correlació (Estadística) --- Anàlisi de regressió --- Anàlisi factorial --- Xarxes neurals (Informàtica) --- Xarxes neurals artificials --- Xarxes neuronals artificials --- Cibernètica --- Informàtica tova --- Intel·ligència artificial --- Computació evolutiva --- Xarxes neuronals convolucionals --- Intel·ligència computacional --- Processament de dades electròniques --- Processament automàtic de dades --- Processament electrònic de dades --- Processament integrat de dades --- Sistematització de dades (Ordinadors) --- Tractament de dades --- Tractament electrònic de dades --- Tractament integrat de dades --- Automatització --- Informàtica --- Complexitat computacional --- Curació de dades --- Depuració (Informàtica) --- Estructures de dades (Informàtica) --- Gestió de bases de dades --- Informàtica mòbil --- Informàtica recreativa --- Sistemes en línia --- Temps real (Informàtica) --- Tractament del llenguatge natural (Informàtica) --- Processament òptic de dades --- Protecció de dades --- Transmissió de dades --- Tolerància als errors (Informàtica) --- Comercialització --- Anàlisi conjunt (Màrqueting) --- Cicle de vida del producte --- Codificació de productes --- Construcció de marca (Màrqueting) --- Estudis de mercat --- Diferenciació de productes --- Fidelització dels clients --- Llotges de comerç --- Màrqueting bancari --- Màrqueting ecològic --- Màrqueting internacional --- Màrqueting de relacions --- Màrqueting directe --- Màrqueting industrial --- Màrqueting per Internet --- Màrqueting social --- Màrqueting territorial --- Màrqueting turístic --- Marxandatge --- Política de preus --- Productes nous --- Ciències empresarials --- Gestió de vendes --- Venda --- Clients --- Compradors --- Compres --- Persones --- Adolescents consumidors --- Conducta dels consumidors --- Cooperativisme --- Enquestes de consum --- Infants consumidors --- Protecció del consumidor --- Relacions amb els clients --- Cooperatives de consum --- Serveis d'atenció al client


Book
Research, Literacy, and Communication Education: New Challenges Facing Disinformation
Authors: --- --- ---
Year: 2021 Publisher: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute

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Abstract

The information that comes through digital media and social networks is increasing. This potential access to almost infinite information makes it difficult to select relevant content with a good understanding. It is therefore necessary to generate research that thoroughly analyses the phenomenon of communication and information in the digital age. For this reason, this monograph presents different research studies that highlight the need for greater media literacy and education in order to prevent the existence and dissemination of fake news. Citizens must know how to deal with disinformation and be able to detect the source of bad intentions behind information. Therefore, people need to be aware of the new communication challenges in order to determine what is important, which media they can trust, and where information has been misused or manipulated. In conclusion, society must be prepared to face new challenges related to misinformation. An educated and digitally literate society will be able to face these problems and be prepared to face the new communication challenges, including interaction with social networks, new audiences, new media, fake news, etc.

Keywords

Research & information: general --- Relacions amb els clients --- digital literacy --- COVID-19 --- generation Z --- students --- lockdown --- higher education --- communication --- Instagram --- demonization --- hate speech --- arab world --- Islamophobia --- social media --- fake news --- young adults --- Spain --- post-trust --- disinformation --- trust --- media credibility --- gatekeepers --- management communication --- strategic communication --- public relations --- journalism --- sport press --- Marca --- As --- Mundo Deportivo --- sport --- rumor --- signing --- transfer --- Real Madrid --- Barcelona --- journalistic rumor --- fashion marketing --- fashion brands --- content analysis --- Facebook --- branded content --- engagement --- social networks --- political bias --- left–right dimension --- misinformation --- media --- consumption --- Generation Z --- young people --- media literacy --- science education --- human evolution --- communication media --- Spanish media --- science communication --- knowledge --- didactic video --- storytelling --- digital media --- YouTube --- virtual learning --- digital marketing --- innovation --- high education --- information --- hoaxes --- citizen perceptions --- social media and new challenges --- fact checkers --- fact-checking agency --- the United Kingdom --- fact-checking services --- business model --- business key elements --- responsibility in young people in Spain --- credibility --- social effects --- communication solutions --- educational influencers --- new audiences --- transmedia production --- descriptive analysis --- methodology --- online community --- questionnaires --- vulnerability --- Direcció i administració --- digital literacy --- COVID-19 --- generation Z --- students --- lockdown --- higher education --- communication --- Instagram --- demonization --- hate speech --- arab world --- Islamophobia --- social media --- fake news --- young adults --- Spain --- post-trust --- disinformation --- trust --- media credibility --- gatekeepers --- management communication --- strategic communication --- public relations --- journalism --- sport press --- Marca --- As --- Mundo Deportivo --- sport --- rumor --- signing --- transfer --- Real Madrid --- Barcelona --- journalistic rumor --- fashion marketing --- fashion brands --- content analysis --- Facebook --- branded content --- engagement --- social networks --- political bias --- left–right dimension --- misinformation --- media --- consumption --- Generation Z --- young people --- media literacy --- science education --- human evolution --- communication media --- Spanish media --- science communication --- knowledge --- didactic video --- storytelling --- digital media --- YouTube --- virtual learning --- digital marketing --- innovation --- high education --- information --- hoaxes --- citizen perceptions --- social media and new challenges --- fact checkers --- fact-checking agency --- the United Kingdom --- fact-checking services --- business model --- business key elements --- responsibility in young people in Spain --- credibility --- social effects --- communication solutions --- educational influencers --- new audiences --- transmedia production --- descriptive analysis --- methodology --- online community --- questionnaires --- vulnerability

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