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"Many Kentuckians, especially those involved in intercollegiate athletics, have heard the name Jim Host. But few, even those influenced by his professional accomplishments, know his full story. Host played a crucial role in the development of collegiate sports. Taking on numerous responsibilities, including major roles in sports broadcasting, marketing, real estate, higher education, and politics, he always maintained sports as a priority and worked to increase the exposure of collegiate sports. Enrolling at the University of Kentucky in 1955 on one of the first two baseball scholarships offered by the institution, Host went on to sign with the Chicago White Sox as a pitcher where he spent one year before suffering a career-ending shoulder injury. In 1971, following a successful real estate business and a stint in Governor Louie B. Nunn's administration, Host began what would eventually become Host Communications, Inc, bringing together some of the best in sports marketing and broadcasting. After purchasing the radio broadcasting rights in 1974 to University of Kentucky football and basketball games, his company then secured the rights to create the NCAA Radio Network to broadcast the men's college basketball tournament. In 1983, Host and his team introduced what became known as the NCAA's Corporate Partner Program and in 1985, the first collegiate corporate marketing program was implemented. Employing companies such as Gillette, Valvoline, Pepsi, American Airlines, Pizza Hit, KFC, and Taco Bell to promote university athletic programs and the NCAA at large, Host changed the game of college sports marketing and dramatically escalated the revenue generated at universities across the country. In Changing the Game, Host, with the help of coauthor Eric A. Moyen, presents the first complete account of the entrepreneur's professional life. Host's influence on college sports is made evident as he tells stories of his involvement in sports radio, management, broadcasting, marketing, and more, highlighting important figures in Kentucky's sports history and his interaction with them along the way. Host's firsthand description gives an exclusive detailed perspective and allows the readers access into the moments that helped shape the fans' experience"--

Sports --- Radio broadcasting of sports --- Television broadcasting of sports --- College sports --- Marketing. --- Economic aspects --- Host, Jim,

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German language --- German language --- Radio broadcasting of sports --- Soccer --- Tense (Grammar) --- Aspect --- Verb

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#BIBC:ruil --- Radio broadcasting of sports --- History. --- History --- Sports broadcasting --- Sports in radio --- Mass media and sports --- Sports journalism

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Katrien Lefever New Media and Sport International Legal Aspects  With a Foreword by Prof. Dr. Stefaan Van den Bogaert, Professor of European Law, University of Leiden, The Netherlands During the past decade, the media landscape and the coverage of sports events have changed fundamentally. Sports fans can consume the sports content of their choice, on the platform they prefer and at the time they want. Furthermore, thanks to electronic devices and Internet, content can now be created and distributed by every sports fan. As a result, it is argued that media regulation which traditionally contains rules safeguarding access to information and diversity would become redundant. Moreover, it is sometimes proposed to leave the regulation of the broadcasting market solely to competition law. This book illustrates that media law is still needed, even in an era of abundance, to guarantee public’s access to live and full sports coverage.  Dealing with the impact of new media on both media and competition law this book will greatly appeal to academics and stakeholders from various disciplines, such as legal and public policy, political science, media and communications studies, journalism and European studies. Additionally it contains valuable information and points of view for policy makers, lawyers and international and intergovernmental organisations, active in media development. The book contains an up-to-date analysis and overview of the different competition authorities’ decisions and media provisions dealing with the sale, acquisition and exploitation of sports broadcasting rights.  Katrien Lefever is working as a legal councel at the Vlaamse Media Maatschappij (VMMa). She prepared this book while working as a legal researcher at IBBT - The Interdisciplinary Centre for Law and ICT (ICRI), KU Leuven, Belgium.  The book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Robert Siekmann, Dr. Janwillem Soek and Marco van der Harst LL.M.

Nationalism. --- Radio broadcasting of sports -- Economic aspects. --- Television broadcasting of sports -- Economic aspects. --- Law, Politics & Government --- Law, General & Comparative --- Sports --- Mass media and sports. --- Law and legislation. --- Sports and mass media --- Law. --- Mass media. --- International law. --- International Sports Law. --- Media Law. --- Mass media --- IT Law, Media Law, Intellectual Property. --- Law of nations --- Nations, Law of --- Public international law --- Law --- Acts, Legislative --- Enactments, Legislative --- Laws (Statutes) --- Legislative acts --- Legislative enactments --- Jurisprudence --- Legislation --- Mass communication --- Media, Mass --- Media, The --- Communication

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Radio broadcasting of sports --- Television broadcasting of sports --- 351.855 --- 796.062 --- 796.078 --- Sports broadcasting --- Sports in television --- Mass media and sports --- Sports journalism --- Television and sports --- Sports in radio --- 351.855 Sportrecht. Overheidstaken, administratieve maatregelen i.v.m. feesten, sport, spel, recreatie, ontspanning --- Sportrecht. Overheidstaken, administratieve maatregelen i.v.m. feesten, sport, spel, recreatie, ontspanning --- 796.078 Sportsponsoring. Stimulering van de sport --- Sportsponsoring. Stimulering van de sport --- 796.062 Organisatie, management en marketing van sport en recreatie --- Organisatie, management en marketing van sport en recreatie --- Economic aspects --- Industrial economics --- Telecommunication services --- Recreation. Games. Sports. Corp. expression --- United States --- investeringen, internationaal --- markteconomie --- media --- sport --- televisie --- United States of America