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L'Union des annonceurs est l'unique organisation représentative des entreprises industrielles et commerciales et de services, en tant qu'utilisatrices de la publicité. Cet ouvrage répond aux questions que se posent les professionnels et le grand public.

Advertising. Public relations --- 659.11 --- 658.8 --- #ECO:03.14:industrie en onderneming marketing --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Parrainage publicitaire. --- Mécénat.

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Fonds Suzan Daniel (FSD)

159.98*2 --- 659.11 --- 769.91 --- 766:659.12 --- Publiciteit. Business psychologie. --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Prentenverzamelingen: affiches; posters; uithangborden --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- 766:659.12 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- 769.91 Prentenverzamelingen: affiches; posters; uithangborden --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- 159.98*2 Publiciteit. Business psychologie. --- Advertising --- Men in advertising --- Sex in advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publiciteit. Business psychologie

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07 p.

Communication --- Speech acts (Linguistics) --- Advertising --- Semiotics --- Discourse analysis, Narrative --- Marketing --- Advertising. --- Discourse analysis, Narrative. --- Semiotics. --- Speech acts (Linguistics). --- persuasieve communicatie --- Advertising. Public relations --- reclameboodschappen --- Pragmatiek. --- Semiologie [Taalwetenschap]. --- Taalhandelingen. --- Publicité. Linguistique. --- Pragmatique. --- Séméiologie [Linguistique]. --- Actes de parole. --- Reclame. Taalwetenschap. --- Chercheurs en communication sociale, sociologie, publicité --- 003 --- 659.11 --- 659.1 --- 659 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Illocutionary acts (Linguistics) --- Speech act theory (Linguistics) --- Speech events (Linguistics) --- Language and languages --- Linguistics --- Speech --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 003 Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Narrative discourse analysis --- Narration (Rhetoric) --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Philosophy --- Reclame --- Externe communicatie --- Semiotiek --- Semantiek --- Semiotique --- Publicite --- Langage publicitaire