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Propaganda, Spanish --- Advertising --- Deceptive advertising --- Truthfulness and falsehood --- Propagande espagnole --- Publicité --- Publicité mensongère --- Mensonge

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Consumer protection --- Sales --- Competition, Unfair --- Advertising laws --- Deceptive advertising --- Consommateurs --- Vente --- Concurrence déloyale --- Publicité --- Publicité mensongère --- Law and legislation --- Protection --- Droit --- Droit --- Droit

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Social psychology --- Advertising. Public relations --- Psychology --- Propaganda --- Advertising --- Deceptive advertising --- Truthfulness and falsehood --- Propagande --- Publicité --- Publicité mensongère --- Vérité et mensonge --- Publicity --- Believability --- Credibility --- Falsehood --- Lying --- Untruthfulness --- Reliability --- Truth --- Honesty --- Public relations --- Communication in politics --- Political psychology --- Social influence --- Persuasion (Psychology) --- Psychological warfare --- Social pressure --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Corrective advertising --- Deceptive advertising. --- Propaganda. --- Publicity. --- Truthfulness and falsehood. --- Mensonge --- Publicité --- Publicité mensongère --- Post-truth --- Publicite --- Verite et mensonge --- Aspect psychologique

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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Communication in marketing. --- Disinformation. --- Advertising. --- Deceptive advertising. --- Communication en marketing --- Désinformation --- Publicité --- Publicité mensongère --- EPUB-ALPHA-C EPUB-LIV-FT LIVCOMMU LIVMARKE LIBRE-B --- Information society in advertising. --- Literature (General). --- Digital Communication. --- Digitale Medien. --- Kommunikation. --- Mass Media. --- Massenmedien. --- Mobile Advertising. --- Online Advertising. --- Werbesprache. --- Werbung. --- Wissensgesellschaft. --- LANGUAGE ARTS & DISCIPLINES / Communication Studies. --- Advertising --- Deception --- Intelligence service --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Corrective advertising --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Online manipulation

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Consumer protection --- Deceptive advertising --- Competition, Unfair --- Sales --- Law and legislation --- 351.82*7 --- Academic collection --- Consumentenrecht --- 351.82*7 Consumentenrecht --- Purchasing --- Commercial law --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Advertising --- Corrective advertising --- Consumerism --- Protection, Consumer --- Commercial policy --- Competition --- Competition law --- Fair trade --- Unfair competition --- Unfair trade practices --- Commercial crimes --- Industrial property --- Torts --- Advertising laws --- Consumer protection - Law and legislation - European Union countries - Cases --- Deceptive advertising - European Union countries - Cases --- Competition, Unfair - European Union countries - Cases --- Sales - European Union countries - Cases --- Consommateurs --- Publicité mensongère --- Concurrence déloyale --- Vente --- Droit commercial --- Protection --- Droit européen --- Jurisprudence --- Droit --- Pays de l'Union européenne --- Etudes comparatives --- Publicité mensongère --- Concurrence déloyale --- Droit européen --- Pays de l'Union européenne