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Essai sur cette technique de marketing mise au point par les Anglo-Saxons qui consiste à s'acheter une image écologique au prix de messages mensongers : pesticide qui protège les plantes, grosses voitures qui font du bien à la nature, un circuit de formule 1 qui favorise la biodiversité, etc.
Green marketing --- Social responsibility of business --- Deceptive advertising --- Marketing vert --- Entreprises --- Publicité mensongère --- Responsabilité sociale
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Propaganda, Spanish --- Advertising --- Deceptive advertising --- Truthfulness and falsehood --- Propagande espagnole --- Publicité --- Publicité mensongère --- Mensonge
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infractions économiques et financières --- publicité mensongère --- infractions économiques et financières --- publicité mensongère --- belgique --- liège (belgique) --- 21e siècle --- cas, études de
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Consumer protection --- Sales --- Competition, Unfair --- Advertising laws --- Deceptive advertising --- Consommateurs --- Vente --- Concurrence déloyale --- Publicité --- Publicité mensongère --- Law and legislation --- Protection --- Droit --- Droit --- Droit
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Loin detre une simple fonction support qui ne servirait qua
Deceptive advertising --- Communication in the environmental sciences --- Communication in marketing --- Social responsibility of business --- Publicité mensongère --- Communication en environnement --- Communication en marketing --- Entreprises --- Responsabilité sociale --- Reclame --- Bedrijfscommunicatie --- Verantwoord ondernemen --- Communicatie --- Publicité mensongère --- Responsabilité sociale --- Maatschappelijk Verantwoord Ondernemen
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Social psychology --- Advertising. Public relations --- Psychology --- Propaganda --- Advertising --- Deceptive advertising --- Truthfulness and falsehood --- Propagande --- Publicité --- Publicité mensongère --- Vérité et mensonge --- Publicity --- Believability --- Credibility --- Falsehood --- Lying --- Untruthfulness --- Reliability --- Truth --- Honesty --- Public relations --- Communication in politics --- Political psychology --- Social influence --- Persuasion (Psychology) --- Psychological warfare --- Social pressure --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Corrective advertising --- Deceptive advertising. --- Propaganda. --- Publicity. --- Truthfulness and falsehood. --- Mensonge --- Publicité --- Publicité mensongère --- Post-truth --- Publicite --- Verite et mensonge --- Aspect psychologique
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Economic law --- Advertising. Public relations --- Advertising --- Advertising laws --- Comparison advertising --- Deceptive advertising --- Publicité --- Publicité comparative --- Publicité mensongère --- Moral and ethical aspects --- Congresses --- Aspect moral --- Congrès --- Droit --- Colloque --- --Louvain-la-Neuve --- --1986 --- --Droit /et Consommation --- --Droit comparé --- --Publicité déloyale --- --190 --- 351.82*7 <4-15> --- 347.77 <4-15> --- 347EU.77 --- 347.776 <4-15> --- Consumentenrecht--West-Europa --- 351.82*7 <4-15> Consumentenrecht--West-Europa --- Comparative advertising --- Publicité --- Publicité comparative --- Publicité mensongère --- Congresses. --- Congrès --- --Publicité --- --Droit --- --Consommation --- --Economic law --- --Advertising --- --351.82*7 <4-15> --- Droit comparé --- Publicité déloyale --- Consommation --- Louvain-la-Neuve --- Consommation (economie politique) --- Pratiques du commerce --- Protection du consommateur --- Publicite commerciale --- Publicite comparative --- Publicite deloyale
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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Communication in marketing. --- Disinformation. --- Advertising. --- Deceptive advertising. --- Communication en marketing --- Désinformation --- Publicité --- Publicité mensongère --- EPUB-ALPHA-C EPUB-LIV-FT LIVCOMMU LIVMARKE LIBRE-B --- Information society in advertising. --- Literature (General). --- Digital Communication. --- Digitale Medien. --- Kommunikation. --- Mass Media. --- Massenmedien. --- Mobile Advertising. --- Online Advertising. --- Werbesprache. --- Werbung. --- Wissensgesellschaft. --- LANGUAGE ARTS & DISCIPLINES / Communication Studies. --- Advertising --- Deception --- Intelligence service --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Corrective advertising --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Online manipulation
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Mass media --- Pressure groups --- Social pressure --- Public opinion --- Internet --- Deceptive advertising --- Communication in politics --- Populism --- Médias --- Groupes de pression --- Pression sociale --- Opinion publique --- Publicité mensongère --- Communication en politique --- Populisme --- Political aspects --- Case studies --- Corrupt practices --- History --- Aspect politique --- Etudes de cas --- Pratiques déloyales --- Histoire --- Groupe de pression --- --Publicité mensongère --- --Participation politique --- --Communication politique --- --Science politique --- --Political aspects --- Mass media - Political aspects --- Internet - Political aspects - Case studies --- Deceptive advertising - Political aspects - Case studies --- Communication in politics - Corrupt practices - Case studies --- Populism - History - 21st century --- Populism - History - 20th century --- Publicité mensongère --- Participation politique --- Communication politique --- Science politique
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Consumer protection --- Deceptive advertising --- Competition, Unfair --- Sales --- Law and legislation --- 351.82*7 --- Academic collection --- Consumentenrecht --- 351.82*7 Consumentenrecht --- Purchasing --- Commercial law --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Advertising --- Corrective advertising --- Consumerism --- Protection, Consumer --- Commercial policy --- Competition --- Competition law --- Fair trade --- Unfair competition --- Unfair trade practices --- Commercial crimes --- Industrial property --- Torts --- Advertising laws --- Consumer protection - Law and legislation - European Union countries - Cases --- Deceptive advertising - European Union countries - Cases --- Competition, Unfair - European Union countries - Cases --- Sales - European Union countries - Cases --- Consommateurs --- Publicité mensongère --- Concurrence déloyale --- Vente --- Droit commercial --- Protection --- Droit européen --- Jurisprudence --- Droit --- Pays de l'Union européenne --- Etudes comparatives --- Publicité mensongère --- Concurrence déloyale --- Droit européen --- Pays de l'Union européenne
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