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Communication --- Speech acts (Linguistics) --- Advertising --- Semiotics --- Discourse analysis, Narrative --- Marketing --- Advertising. --- Discourse analysis, Narrative. --- Semiotics. --- Speech acts (Linguistics). --- persuasieve communicatie --- Advertising. Public relations --- reclameboodschappen --- Pragmatiek. --- Semiologie [Taalwetenschap]. --- Taalhandelingen. --- Publicité. Linguistique. --- Pragmatique. --- Séméiologie [Linguistique]. --- Actes de parole. --- Reclame. Taalwetenschap. --- Chercheurs en communication sociale, sociologie, publicité --- 003 --- 659.11 --- 659.1 --- 659 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Illocutionary acts (Linguistics) --- Speech act theory (Linguistics) --- Speech events (Linguistics) --- Language and languages --- Linguistics --- Speech --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 003 Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Narrative discourse analysis --- Narration (Rhetoric) --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Philosophy --- Reclame --- Externe communicatie --- Semiotiek --- Semantiek --- Semiotique --- Publicite --- Langage publicitaire