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Public relations. --- Public relations --- Woordenboeken --- Public relationstheorieën --- Praktijk --- Woordenboek --- Relations publiques

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This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective ""science,"" allowing the social importance of publi

Public relations. --- Deconstruction. --- Criticism --- Semiotics and literature --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Public relations --- Theorie --- Public relationstheorieën

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Advertising. Public relations --- 659.4 --- Academic collection --- #SBIB:309H252 --- 659.4 Public relations (PR) --- Public relations (PR) --- Externe communicatie (incl. public relations) --- Public relations --- Massacommunicatie --- Communicatie --- Theorieën --- Geschiedenis --- Communicatietheorieën --- Public relationstheorieën --- Theorie --- Communicatietheorie --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum --- Verpleegkunde --- Verplegingswetenschap

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Applied marketing --- marketingcommunicatie --- Communication in marketing --- Communication en marketing --- Marketingcommunicatie --- Communicatie --- Communicatiemix --- Media --- Reclame --- Public relations --- Marketing --- Affichage --- Corporate image --- Sales promotion --- Theorieën --- Marketingtheorieën --- Communicatietheorieën --- Public relationstheorieën --- #KVHA:Communicatie --- #KVHA:Marketing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Affiche --- Theorie --- Marketingtheorie --- Communicatietheorie --- Financiewezen --- Verpleegkunde --- Verplegingswetenschap

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Advertising. Public relations --- Public relations --- Public Affairs --- Crisismanagement --- Verantwoord ondernemen --- Theorieën --- Trends --- Public relationstheorieën --- #SBIB:309H252 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Externe communicatie (incl. public relations) --- Lobbying --- Maatschappelijk Verantwoord Ondernemen --- Theorie --- Trend --- Verpleegkunde --- Verplegingswetenschap