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Public relations --- Journalistieke ethiek --- Journalistiek --- Media --- Ethiek --- Public relations-ethiek
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Public relations --- Management --- Crisis public relations --- Technologie --- Ethiek --- Crisiscommunicatie --- Public relations-ethiek --- Ondernemingsethiek --- Technologiemanagement
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Public relations --- Media --- Manipulatie --- Ethiek --- Agendasetting --- Mediarelatie --- Public relations-ethiek --- Spindoctor --- Imagomanagement
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Lobbyen gebeurt in duistere, doorrookte kamertjes, ver weg van controlerende ogen en oren. Steekpenningen en zelfs omkoping zijn vaste waarden. Niet dus.Hoewel lobbyen al eeuwenlang bestaat, loopt de publieke perceptie nog steeds behoorlijk mank. Maar ook bedrijven en overheden kampen met vooroordelen en praten daardoor al te vaak over en langs elkaar heen. Lobbyen is het eerste boek in het Nederlandse taalgebied dat analyseert, duidt en beschrijft hoe bedrijven effectief en efficiënt kunnen interageren met beleidsmakers. Bron : http://www.bol.com
Economic policy and planning (general) --- Advertising. Public relations --- lobbyen --- Lobby's --- Lobbying --- Public Affairs --- Stakeholders --- Communicatie --- Public relations-ethiek --- Stakeholder
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Ce Topos présente l'ensemble des mécanismes des relations publiques, leur histoire et leur influence auprès des sociétés. Les notions d'éthiques des relations publiques sont aussi étudiées. Les relations publiques (ou publics) sont au coeur de la communication des organisations.À l'heure du 2.0, la relation est centrale. Les entreprises dialoguent avec des acteurs de plus en plus diversifiés, exigeants et imprévisibles :clients, partenaires, investisseurs, institutions, salariés, société civile...Cet ouvrage présente les essentiels de l'expertise de la relation. De façon synthétique et claire, il traite :- les définitions, l'histoire et les notions fondamentales des RP ;- l'éthique et les approches scientifiques des RP ;- les outils et modalités d'évaluation ;- les évolutions des RP à l'ère numérique.Que vous soyez étudiant ou professionnel dans le domaine des RP, cet ouvrage sera pour vous un outil pédagogique de référence.Bron : http://www.dunod.com
Public relations --- Publicity --- Communication in organizations --- Geschiedenis --- Public relations-ethiek --- Sociale media --- Relations publiques. --- Communication. --- Associations. --- Communication dans les organisations. --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum
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heidscollege van Prof. dr. Anne Van Der Meiden, bijzonder hoogleraar in de leer der Public Relations aan de universiteit Utrecht, gegeven op 2 juni 1994
#A9410A --- Public relations --- Ethiek --- Adviesbureaus --- Public relations-ethiek --- Adviesbureau --- Godsdienst --- Sport --- Duurzaamheid --- Filosofie --- Psychologie --- Sociologie --- Man --- Cultuur --- Erfelijkheidsleer --- Stadssamenleving --- Technologie --- Voeding --- Maatschappij --- Verpleegkunde --- Drank --- Gezondheid --- Volwassene
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Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.Bron : http://www.routledge.com
Sociale media --- Public relations --- Public relations-ethiek --- Ethiek --- Maatschappelijk Verantwoord Ondernemen --- Internet --- Godsdienst --- Sport --- Duurzaamheid --- Filosofie --- Psychologie --- Sociologie --- Man --- Cultuur --- Erfelijkheidsleer --- Stadssamenleving --- Technologie --- Voeding --- Maatschappij --- Verpleegkunde --- Drank --- Gezondheid --- Volwassene
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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Public relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Management. --- Moral and ethical aspects --- Management --- E-books --- Ethiek --- Corporate communication --- Public relations-ethiek --- Ondernemingsethiek
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This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry's codes of ethics to their day-to-day work.Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face.The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.Bron: www.standaardboekhandel.be
Public relations personnel --- Public relations --- Professional ethics. --- Moral and ethical aspects. --- Internationale public relations --- Public relations-ethiek --- Ethiek --- Public relationsonderzoek --- Public relationspraktijk --- Godsdienst --- Sport --- Duurzaamheid --- Filosofie --- Psychologie --- Sociologie --- Man --- Cultuur --- Erfelijkheidsleer --- Stadssamenleving --- Technologie --- Voeding --- Maatschappij --- Verpleegkunde --- Drank --- Gezondheid --- Volwassene
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Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.Bron : http://www.routledge.com
Public relations --- Professional ethics --- Business ethics --- Moral and ethical aspects --- Professionalisering --- Ethiek --- Public relations-ethiek --- Managementethiek --- Beroepsethiek --- Ondernemingsethiek --- Godsdienst --- Sport --- Duurzaamheid --- Filosofie --- Psychologie --- Sociologie --- Man --- Cultuur --- Erfelijkheidsleer --- Stadssamenleving --- Technologie --- Voeding --- Maatschappij --- Verpleegkunde --- Drank --- Gezondheid --- Volwassene --- Public relations - Moral and ethical aspects
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