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Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is Historicising gender, ethnicity and diversity in PR work,' focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with Histories of public relations in the political sphere,' bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the lessons' derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.
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The analysis "Working groups for the preparation and conduct of negotiations with the EU - importance, role and position of members" aims to contribute to the assessment of quality of this process and further improve the efficiency and effectiveness of work of negotiating structure by focusing on working groups, which are an integral part of negotiating structure. Thus the analysis is being done prior to fourth anniversary since Montenegro opened the negotiations with the European Union. Full membership of Montenegro in the EU presents one of its most important strategic objectives, which enjoys a high level of political concordance, as well as the support of Montenegrin citizens. Montenegro opened this process by signing the Stabilisation and Association Agreement (SAA) in 2007, and gained the status of candidate based on the decision of European Council in 2012. Accession negotiations officially began on 29 June 2012. By December 2015, Montenegro opened 22 chapters, out of which two are closed provisionally. In order to prepare for the opening of negotiations, Government of Montenegro in December 2011 appointed the Chief negotiator to conduct the negotiations with the EU, and in February 2012 it passed the Decision on the establishment of negotiation structure for the accession of Montenegro into European Union1 , which envisaged an important role for working groups during the preparation and conduct of negotiations with the EU Importance, role and position of members of working groups remain insufficiently emphasised in Montenegrin public, even though working groups represent one of the pillars of negotiation process. This motivated the Centre for Civic Education (CCE) to draw the attention on their work, as well as to try to assess how much was invested into their operation and what can be done to further utilise their role, especially considering the broad spectrum of stakeholders which they encompass. In that respect, the CCE had been collecting the information from February till May 2016, based on the Free Access to Information Law, on the members of working groups and the amount of funds which public sector bodies2 , that have the representatives in working groups within all negotiation chapter, paid for fees for these engagements. Furthermore, the CCE analysed the level of uniformity of fees between the members of working groups, as well as between the working groups. The information gathered were analysed in relation to the level of involvement of specific working groups, measured through the number of meetings that were held, and finally, the performance and results that were achieved so far. Information were gathered from the day the working groups for each negotiation chapter were formed to March 2016, and these are related to 16 ministries, 14 agencies, 5 funds, 7 agencies, 15 administrations and 58 other institutions (directorates, institutes, centres, courts, and etc.), which have the representatives in working groups. According to the information that the CCE gathered, total amount of funds which public sector bodies invested into their designated representatives in working groups amounted 441.235.16 EUR, for the period from March 2012 to March 2016. Data indicate on the absence of clearly and precisely defined criteria based on which the allocations for members of working groups, heads of working groups and coordinators of subgroups are being made. Therefore, the CCE prepared the recommendations in order to better regulate this system, which would thus put the members in an equal position, and assess them based on their performance.
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Communication --- Political campaigns --- Public relations and politics
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Political campaigns --- Public relations and politics. --- Elections
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This book is about the uses and abuses of political communication in contemporary American society, employing numerous anecdotes and examples and drawings upon the latest research and theories of communication and political science in America.
Communication in politics. --- Public relations and politics.
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This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts.
PUBLIC DIPLOMACY --- PUBLIC RELATIONS AND POLITICS --- INTERNATIONAL RELATIONS --- Public relations and politics --- Diplomacy --- International relations
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Orientée vers la recherche académique, cette troisième édition est enrichie des faits qui se sont produits depuis 2017 et 2020 (élection américaine) et qui ont secoué l'ensemble des démocraties occidentales, ainsi que d'un nouveau chapitre portant sur les politiques énergétiques des principales puissances européennes. En analysant les outils du marketing et de la communication politique, elle permet d'apprécier précisément les stratégies adoptées par les différents acteurs de la compétition électorale. Chaque chapitre correspond à un focus sur une question essentielle du marketing et de la communication politique : l'histoire des idées politiques de l'Antiquité à nos jours ; le panorama des systèmes politiques et partisans dans les principales démocraties ; la présentation des stratégies de persuasion électorale ; les mesures de l'opinion publique ; le e-marketing politique ; les politiques énergétiques européennes. -- Résumé de l'éditeur.
Advertising, Political --- Public relations and politics --- Communication in politics
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