Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

III, 265 p.

Public relations --- Research --- Onderzoek --- Public relationsonderzoek --- Ontwikkeling --- Leerlijn --- Public relations - Research

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Advertising. Public relations --- Public relations --- Communication --- Research --- 659.4 --- Public relations (PR) --- Research. --- 659.4 Public relations (PR) --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Communications research --- Public relations - Research --- Communication - Research

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

PR (public relations) --- Advertising. Public relations --- Social Sciences, general. --- Sociology. --- Sociologie --- Public relations -- Research. --- Public relations. --- Research. --- Social Sciences --- Sociology --- Public relations --- Social theory --- Business --- Industries --- PR (Public relations) --- Social sciences. --- Communication. --- Social Sciences. --- Communication Studies. --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Social sciences --- Communication, Primitive --- Mass communication --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Public relations --- Social sciences --- Social scientists --- Evaluation --- Research --- Philosophy --- Social scientists. --- Evaluation. --- Research. --- Philosophy. --- Relations publiques --- Sciences sociales --- Spécialistes des sciences sociales --- Recherche --- Philosophie --- Public relationstheorieën --- Aanbestedingen --- #SBIB:309H252 --- Scientists --- Policy scientists --- Social philosophy --- Social theory --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Externe communicatie (incl. public relations) --- Aanbesteding --- Public relations - Evaluation --- Public relations - Research --- Social sciences - Philosophy