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Public relations - Libraries. --- Public relations - United States - Libraries - Awards.

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Library planning --- Public relations - Libraries. --- Public relations - Information services. --- Advertising - Information services. --- Information services - Marketing. --- Information services - Planning. --- Advertising - Libraries. --- Libraries - Marketing. --- Library planning.

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Marketing --- Library management --- Libraries --- -Libraries --- -Documentation --- Public institutions --- Librarians --- -Handbooks, manuals, etc --- Public relations --- -Marketing --- Documentation --- Marketing&delete& --- Handbooks, manuals, etc --- Public relations&delete& --- Public relations - Libraries - Handbooks, manuals, etc. --- Libraries - Marketing - Handbooks, manuals, etc.

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Enquêter sur la fréquentation, les usages ou l'image des bibliothèques requiert des collectes de données variées, fiables, concertées. Pour ce faire, les professionnels des bibliothèques doivent connaître les spécificités du domaine et les processus généraux de la méthodologie des enquêtes. Qu'elle soit confiée à un prestataire extérieur ou réalisée en interne avec les moyens du bord, l'enquête de publics ne s'improvise pas. Elle suppose en effet, en plus d'une phase de préparation minutieuse, le respect d'une démarche rigoureuse. C'est ce dont rend compte ce guide en présentant de façon détaillée et pratique les étapes qui jalonnent le déroulement des études de publics, selon les trois temps de l'enquête : sa préparation, sa réalisation et l'exploitation-communication de se s résultats.Conçu tel un recueil de bonnes pratiques, l'ouvrage s'attache à fournir des éléments méthodologiques précis complétés par des comptes rendus critiques de travaux pilotés ou réalisés par des bibliothécaires aussi bien en bibliothèques universitaires qu'au sein de médiathèques de lecture publique.

Libraries and readers --- Library users --- Library use studies --- Bibliothèques et lecteurs --- Utilisateurs des bibliothèques --- Bibliothèques --- Methodology --- Utilisation --- Méthodologie --- Public relations --- Libraries --- Public services (Libraries) --- Bibliotheques et lecteurs --- Utilisateurs des bibliotheques --- Bibliotheques --- Methodologie --- Bibliothèques et lecteurs --- Utilisateurs des bibliothèques --- Bibliothèques --- Méthodologie --- Methodology. --- Public relations - Libraries

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Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their exp

Library research --- Library management --- Library administration --- Libraries --- Library finance --- Bibliothèques --- Evaluation --- Marketing --- Administration --- Finances --- Public relations --- Advertising --- Information services --- libraries --- management. --- management --- information services --- Public services --- Statistical methods --- case studies --- France --- Great Britain --- USA --- Spain --- Canada --- Estonia --- Norway --- Russian Federation --- Australia --- Tunisia --- Greece --- Portugal --- Documentation and information --- Library planning --- Strategic planning --- Library statistics --- Library science --- Statistics --- Books --- Planning --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Publicity --- Sales promotion --- Selling --- Documentation --- Public institutions --- Librarians --- Industries --- PR (Public relations) --- Mass media and business --- 025.12 --- BPB0608 --- -Libraries --- -025 --- 025.12 Bibliotheekbeheer: statistieken, rapporten; prestatiemeting --- Bibliotheekbeheer: statistieken, rapporten; prestatiemeting --- Management --- Research --- Organization --- Libraries - Marketing --- Public relations - Information services --- Public relations - Libraries --- Advertising - Information services --- -Research --- Bibliothèques --- Services aux utilisateurs --- Congrès