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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more.Beyond the Movie Theater excavates the history of non-theatrical cinema before 1920, exploring where and how moving pictures of the 1910s were used in ways distinct from and often alternative to typical theatrical cinema. Unlike commercial cinema, non-theatrical cinema was multi-purpose in its uses and multi-sited in where it could be shown, targeted at particular audiences and, in some manner, sponsored. Relying on contemporary print sources and ephemera of the era to articulate how non-theatrical cinema was practiced and understood in the US during the 1910s, historian Gregory A. Waller charts a heterogeneous, fragmentary, and rich field that cannot be explained in terms of a master narrative concerning origin or institutionalization, progress or decline. Uncovering how and where films were put to use beyond the movie theater, this book complicates and expands our understanding of the history of American cinema, underscoring the myriad roles and everyday presence of moving pictures during the early twentieth century.

Motion pictures --- Sponsored films --- History --- Sponsored videos --- Sponsoring films --- Promotional films

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The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows.Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion.Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies

Fashion in motion pictures. --- Fashion merchandising. --- Fashion cinematography --- Advertising --- Fashion shows --- Mass media. --- Promotional films. --- Fashion. --- Technological innovations.

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Wie kann eine kollektive Identität der europäischen Bürger/innen geschaffen werden? Mit dieser Frage befassen sich Geschichts- und Filmwissenschaftler anhand der in den 1950er und 1960er Jahren produzierten Werbefilme für Europa. Der europäische Integrationsprozess wurde von Beginn an von einer breit angelegten, politisch motivierten und gesteuerten Öffentlichkeitsarbeit begleitet. Ziel war es, die europäischen Bürger über die neu geschaffenen Institutionen zu informieren und ihre Identifikation mit dem Projekt Europa zu erreichen. Aufgrund seiner hohen Suggestivkraft spielte der Film dabei eine zentrale Rolle. Mit den von transatlantischen, supranationalen und nationalen Akteuren produzierten Werbefilmen wurde seit dem Ende der 1940er Jahre eine großangelegte mediale Mobilisierung der europäischen Bürger in Gang gesetzt. Mit welchen Bildern versucht wurde, Europa als gemeinsamen Erfahrungs- und Identifikationsraum zu konstituieren und ein europäisches »Wir-Gefühl« zu erzeugen, wird anhand dieser erstmals umfassend recherchierten »Europafilme« untersucht.

E-books --- Promotional films --- Nationalism in motion pictures --- Motion pictures --- National characteristics, European --- History --- Political aspects --- Europe --- In motion pictures --- Economic integration --- Economic integration. --- European national characteristics --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Performing arts --- Advertising films --- Promo films --- Promotional videos --- Sales films --- Advertising --- Nonfiction films --- Sponsored films --- History and criticism --- Council of Europe countries --- Eastern Hemisphere --- Eurasia --- Promotional films - Europe - History - 20th century --- Nationalism in motion pictures - History - 20th century --- Motion pictures - Political aspects - Europe - History - 20th century --- National characteristics, European - History - 20th century --- Europe - In motion pictures - History - 20th century --- Europe - Economic integration --- Sociology of culture --- Film