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Dissertation
Year: 2008 Publisher: Mariakerke Arteveldehogeschool - bacheloropleiding grafische en digitale media
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Book
ISBN: 9051892357 Year: 1998 Publisher: Utrecht : Lemma,
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Marketing --- Management --- Productinnovatie --- Product placement --- Productaankondigingen --- Marketingstrategieën --- Marketingplanning --- Productplacement --- Productaankondiging --- Marketingstrategie --- Financiewezen
Book
ISBN: 9789401498005 9401498008 Year: 2024 Publisher: Leuven LannooCampus
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De Ritchie Story neemt je mee in het verhaal van Jan Verlinden.Ritchie is een traditioneel Belgisch limonademerk op basis van een oud familierecept. In dit persoonlijke en inspirerende boek, lees je hoe je een merk kunt (her)lanceren in een competitieve markt, het scherp onder de aandacht kunt brengen en het helder kunt positioneren.Jan deelt de moeilijke beslissingen die hij moest nemen en zijn geloof in de kracht van sensorymarketing om Ritchie scherp te positioneren.Dankzij zijn netwerk slaagt hij erin om het merk onder de aandacht te brengen via product placement in succesvolle tv-programma's zoals The Masked Singer en De Slimste Mens ter Wereld.https://www.standaardboekhandel.be/
Applied marketing --- Marketing --- marketingstrategie --- Onderneming --- Merkstrategie --- Marketingtechniek --- Productdifferentiatie --- Productinnovatie --- Productplacement --- Casestudy --- Frisdranken --- Food science and technology --- Belgium
Book
ISBN: 9789044123876 Year: 2009 Publisher: Antwerpen Garant
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In the first part, important aspects of advertising messages that influence advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and informational advertising strategies, effective arguments in advertising and the use of celebrity endorsers. In the medium part, a number of studies on advertising in new media such as internet advertising, advertising in computer games (advergames), and the usage of new media by different target groups, are collected. In the final part on context, the contributions elaborate among others on product placement, the impact of cultural differences on advertising effectiveness, how men and women differ in their reactions to advertising, the connection between advertising and human values, and advertising aimed at children. This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference, organized by the European Advertising Academy (E.A.A.).
Adverteren. --- Reclame en media. --- Reclame. --- #SBIB:309H2800 --- #KVHA:Meertalige communicatie --- #KVHA:Taalkunde --- 659 --- 369.4 --- merken --- reclame --- 659.1 --- onderzoeksrapporten --- Reclame: algemene werken --- Reclame. Public relations --- Publiciteit, reclame, adverteren --- Reclame --- Reclame-onderzoek --- Reclame-effectiviteit --- Internet --- Televisiereclame --- Branding --- Product placement --- Productplacement
ISBN: 0805846417 9786612374807 1283656507 1135622043 1410609367 128237480X 1410609367 9780805846416 Year: 2004 Publisher: Mahwah (N.J.) Lawrence Erlbaum Associates
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The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.The collection covers three broad areas:the potential effects of embedding promotions within entertainment media content;t
Subliminal advertising. --- Advertising --- Mass media --- Persuasion (Psychology) --- Manipulative behavior. --- Psychological aspects. --- Manipulative behavior --- Subliminal advertising --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:309H526 --- Behavior, Manipulative --- Manipulation (Psychology) --- Human behavior --- Communication --- Conformity --- Influence (Psychology) --- Propaganda --- Psychology, Applied --- Subliminal projection --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Psychologie van de audiovisuele boodschap --- Psychologie --- Cultuurpsychologie --- Media --- Vrijetijdsbesteding --- Communicatiepsychologie --- Product placement --- Subliminale beïnvloeding --- Reclame --- Manipulatie --- Beïnvloeding --- Reclamebeïnvloeding --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Recreatie --- Productplacement --- Man --- Volwassene --- Advertising - Psychological aspects. --- Mass media - Psychological aspects. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,
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