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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players
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ISBN: 0071362932 Year: 2001 Publisher: New York [etc.] : McGraw-Hill,

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Portfolio management : how to innovate and invest in successful projects
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ISBN: 9781137023339 Year: 2013 Publisher: Hampshire Palgrave Macmillan

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India inside : the emerging innovation challenge to the West
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ISBN: 9781422158753 Year: 2012 Publisher: Boston, Mass. Harvard Business Review Press

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Comment lancer un produit nouveau : conception, développement, commercialisation
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Year: 1965 Publisher: Paris Dunod

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Handbook of new product development management
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ISBN: 9780750685528 Year: 2008 Publisher: Burlington Butterworth-Heinemann

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Marketing van nieuwe produkten.
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ISBN: 9014020465 Year: 1973 Publisher: Alphen aan den Rijn Samsom

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Brand rejuvenation : how to protect, strenghten and add value to your brand to prevent it from ageing
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ISBN: 0749445661 Year: 2006 Publisher: London Kogan Page

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Strategisch merkenmanagement: merkmeerwaarde opbouwen, beheren en meten
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ISBN: 9789043017299 Year: 2010 Publisher: Amsterdam Pearson

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Longer lasting products : alternatives to the throwaway society
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ISBN: 9780566088087 9781409410430 9781315592930 9781317103523 9781317103530 Year: 2010 Publisher: Farnham Gower

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Kwaliteit bij ontwikkeling en ontwerp: innovatie en beheersing in balans
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ISBN: 9026720378 Year: 1994 Publisher: Deventer Kluwer

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