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Herinnert u zich deze nog ? De Krant op Zondag, Omo Power, tv-foon, stemcomputers, zorgpas, NewCoke, de rookloze sigaret, i-mode, Skoeps ... Slechts een paar innovaties uit een hele lange reeks die het niet gehaald hebben. Mogelijke oorzaken ? Te vroeg, te laat, te slecht, verkeerd imago, onvoldoende klantvoordeel, of was er juist teveel naar de klant geluisterd ?Bedrijven en instellingen moeten innoveren om te overleven, maar het lijkt erop dat ze de markt en hun klanten domweg niet begrijpen. Nog steeds mislukt het merendeel van alle nieuwe producten, diensten en merken. Sjors van Leeuwen zet in dit boek de grootste innovatieblunders uit de afgelopen decennia op een rij, om er lering uit te trekken. Zodat u het zelf beter kunt doen !- Aansprekende voorbeelden, leer van de fouten van anderen - Tips en trucs uit onderzoek en de praktijk - Overzicht van 25 manieren om succesvoller te innoveren Bron : http://www.vanduurenmedia.nl

Veranderingsmanagement --- Innovatie --- Management --- Productinnovatie

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Productinnovatie --- Innovatie --- Communicatiemanagement

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Marketing --- Merkbeleid --- Merkstrategie --- Productinnovatie --- Productmanagement --- Levenscyclusmanagement --- Branding

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An understanding of psychology--specifically the psychology behind how users behave and interact with digital interfaces--is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.You'll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts's law, Jakob's law, and Hick's lawEthical implications of using psychology in designA framework for applying these principleshttps://www.amazon.nl/Laws-UX-Psychology-Products-Services/dp/149205531X

Consumentengedrag --- Consumentenpsychologie --- Gedrag --- Productontwikkeling --- Productinnovatie --- Human-centered design --- Gebruikerservaring

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USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to:° Understand various roles in UX design, identify stakeholders, and increase collaboration across teams° Define your project's purpose and scope collaboratively, from high-level objectives to fine details° Identify the differences between methodologies such as waterfall, agile, and lean UX° Delve into qualitative and quantitative user research, and use the data you gather to inform your design decisions° Design and prototype applications and systems that prioritize user needsThe third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.Bron : https://www.peachpit.com/store/project-guide-to-ux-design-for-user-experience-designers-9780138188221

Consumentengedrag --- Consumentenpsychologie --- Gedrag --- Productontwikkeling --- Productinnovatie --- Human-centered design --- Gebruikerservaring