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Book
Product management
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ISBN: 0063180200 9780063180208 Year: 1974 Publisher: London Harper and Row

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Book
Essentials of product planning
Authors: ---
ISBN: 0070844151 9780070844155 Year: 1973 Publisher: London: McGraw-Hill,

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Book
Cost competitive products : managing product concept to marketplace reality.
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ISBN: 0835910946 Year: 1986 Publisher: Reston (Va.) : Reston,

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Book
The men who manage the brands you buy : a candid report on the product management system, its functions and frustrations
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Year: 1971 Publisher: Chicago (Ill.) : Crain communications,

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Book
Product management in action
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Year: 1967 Publisher: London : Business Publications,

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Product policy and strategy
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ISBN: 0137240880 9780137240883 Year: 1972 Publisher: Englewood Cliffs (N.J.): Prentice Hall,

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Book
Content marketing : Créer des contenus qui font vendre
Author:
ISBN: 2100805088 Year: 2019 Publisher: Paris (5 Rue Laromiguière 75005) : Dunod,

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Êtes-vous certain de pouvoir vous passer de content marketing ? Le content marketing est le nouveau marketing qu'il faut désormais pratiquer avec ferveur. Créer des contenus de qualité est primordial pour influencer la décision des consommateurs, plus que les produits ou les services eux-mêmes ! Cet ouvrage vous donne toutes les clés pour produire les contenus efficaces dont votre entreprise a besoin. Il présente les techniques pour les diffuser largement et convertir les leads en acheteurs. Les entreprises qui gagneront la compétition de demain seront celles qui sauront parfaitement maîtriser la force d'un contenu de qualité.


Book
Product Innovation By Incumbent Firms in Developing Economies : The Roles of Research and Development Expenditures, Trade Policy, and the Investment Climate
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Year: 2007 Publisher: Washington, D.C., The World Bank,

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A model of firm innovation illustrates the effects of the threat of imitation and product varieties on a representative firm's decision to invest in research and development to produce new product varieties. The model motivates two empirical questions: (1) Is research and development partially correlated with firms' propensity to introduce new products or product innovation in developing countries? (2) Do trade policies and the national investment climate affect firms' propensity for product innovation? The econometric evidence suggests that the answers are yes and yes, but the investment climate affects product innovation in a manner that is consistent with the presence of market failures and state capture. National trade-policy distortions appear to reduce the probability of product innovation, and the density of exporting firms at the national level also seems to positively affect the propensity to introduce new products by individual firms. The paper discusses some policy implications.


Book
La Boîte à outils du chef de produit
Authors: ---
ISBN: 2100718878 Year: 2014 Publisher: Paris (5 Rue Laromiguière 75005) : Dunod,

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Book
Functional elements and engineering template-based product development process : Application for the support of stamping tool design
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Year: 2006 Publisher: Karlsruhe : KIT Scientific Publishing,

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This thesis proposes a product design solution based on functional elements and particularly on one of its sub-categories called engineering templates. The approach supports the development process to reach the common goals of time reduction and quality enhancement by shortening the product development times, enabling continuous information flows and capitalizing on engineering knowledge. An example based on the template of a stamping tool illustrates the influence of templates on process chain shaping and evidences their utility for the concurrent engineering concept.

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