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ISBN: 0434922153 Year: 1986 Publisher: London : Heinemann,
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ISBN: 0877571473 Year: 1980 Publisher: Chicago, Ill. : American Marketing Association,
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ISBN: 0063180200 9780063180208 Year: 1974 Publisher: London : Harper and Row,
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ISBN: 0070844151 9780070844155 Year: 1973 Publisher: London: McGraw-Hill,
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ISBN: 0835910946 Year: 1986 Publisher: Reston (Va.) : Reston,
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Year: 1971 Publisher: Chicago (Ill.) : Crain communications,
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Year: 1967 Publisher: London : Business Publications,
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ISBN: 0137240880 9780137240883 Year: 1972 Publisher: Englewood Cliffs (N.J.): Prentice Hall,
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ISBN: 2100805088 Year: 2019 Publisher: Paris (5 Rue Laromiguière 75005) : Dunod,
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Êtes-vous certain de pouvoir vous passer de content marketing ? Le content marketing est le nouveau marketing qu'il faut désormais pratiquer avec ferveur. Créer des contenus de qualité est primordial pour influencer la décision des consommateurs, plus que les produits ou les services eux-mêmes ! Cet ouvrage vous donne toutes les clés pour produire les contenus efficaces dont votre entreprise a besoin. Il présente les techniques pour les diffuser largement et convertir les leads en acheteurs. Les entreprises qui gagneront la compétition de demain seront celles qui sauront parfaitement maîtriser la force d'un contenu de qualité.
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Year: 2007 Publisher: Washington, D.C., The World Bank,
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A model of firm innovation illustrates the effects of the threat of imitation and product varieties on a representative firm's decision to invest in research and development to produce new product varieties. The model motivates two empirical questions: (1) Is research and development partially correlated with firms' propensity to introduce new products or product innovation in developing countries? (2) Do trade policies and the national investment climate affect firms' propensity for product innovation? The econometric evidence suggests that the answers are yes and yes, but the investment climate affects product innovation in a manner that is consistent with the presence of market failures and state capture. National trade-policy distortions appear to reduce the probability of product innovation, and the density of exporting firms at the national level also seems to positively affect the propensity to introduce new products by individual firms. The paper discusses some policy implications.
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