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Wikipower is a young and fast growing SME active in the energy industry and looking to extend its activities to other industries. The company stands as/acts as a facilitator/intermediary between the consumer and the service provider. Its core mission is to help the consumer to leverage its buying power by switching from one service provider to another cheaper service provider trough a price comparison tool. The purpose of this work was to explore the Belgian telecom industry in order to validate the possibility to adapt the price comparison tool to this market. After carrying a detailed market research, we found out that the churn rate regarding the postpaid mobile telephony segment leads to a potential market of 1.062.287 switch per year. Furthermore, there are a lot of plans available to the consumer giving room for substantial economies regarding this market segment. Moreover, the contextual analysis conducted in this work highlighted the need to position the price comparison tool on a differentiation strategy. This differentiation finds its roots/settles in the value proposition that consist of giving various tools to the user in order to be helped and assisted in its switch. In addition, Wikipower strives to be customer-centered in order to develop its new price comparison tool for the telecom industry. We applied the value proposition elements and the customer-centered approach to the design of the website in a requirement specification document. This focus on the customer led/allowed us to define a multichannel digital marketing strategy. We reviewed several communication media in order to identify the channels that would be carried out in this marketing strategy. The selected channels aim to acquire and support the customer along its buying process and provide additional value. The different parts previously discussed allowed us to forecast the potential of the price comparison tool in order to plan the necessary resources and the results the company could expect from this new market. In conclusion, this work provides Wikipower with an overview of the market and will be helpful to decide whether or not deploy its activities in the telecom industry.
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In our modern days, data collection and data analysis are keys to long term value creation for companies. This is especially true for the ESCO (or Energy Service Companies) due to the ongoing evolution of the meters and the ease of access to computing power. The French government is developing smart meters and is actively trying to set them up everywhere around its country. Several major players are expected to play a role in the upcoming changes but some are still lacking the will to participate. Data management has never been more advanced on the energy market and thus, lots of opportunities are opening up for any ESCO. This project-thesis aims to analyze the French energy market and develop a price comparison tool so that any citizens can compare the different offers from the suppliers. Moreover, some theoretical aspects of the consumer’s behavior will be highlighted as it detains some peculiarities that find its source in the history of the French energy market. This paper also produces a bill of specifications so that the company can launch its tool. An important part of the work will be about how to incorporate some value creation into the business process analysis by designing and trying to optimize those processes. And finally, the last part is a presentation of the business model with a discussion over its ethical issues and the responsibilities of the management. On top of that, this project-thesis will try to create a conversation about how to collect data from energy consumers and how to analyze it. What would be the future opportunities that an ESCO could face in terms of data management and how it would apply to a price comparison tool?
Business Process --- Data Analysis --- Data Management --- Energy Market --- ESCO --- Market Analysis --- Price Comparison Tool --- France --- SME --- Sciences économiques & de gestion > Marketing
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This paper estimates the impact of a change in procurement strategy of a private buyer in the central Indian state of Madhya Pradesh. Beginning in October 2000, internet kiosks and warehouses were established that provide wholesale price information and an alternative marketing channel to soy farmers in the state. Using a new market-level dataset, the estimates suggest a significant increase in soy price after the introduction of kiosks, supporting the predictions of the theoretical model. Moreover, there is a robust increase in area under soy cultivation. The results point towards an improvement in the functioning of rural agricultural markets.
Access to Markets --- Agribusiness --- Agriculture --- Auction --- Average price --- Competitiveness --- Crops & Crop Management Systems --- Direct marketing --- E-Business --- Fair --- International Economics and Trade --- International market --- Macroeconomics and Economic Growth --- Market conditions --- Marketing --- Marketing Board --- Markets and Market Access --- Open auctions --- Price comparison --- Private Sector Development --- Sale --- Sales --- Spot markets --- Spread --- Surplus --- Warehouses --- Wholesale price --- Wholesale prices --- Wholesalers
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The Special Safeguard Mechanism was a key issue in the July 2008 failure to reach agreement in the World Trade Organization negotiations under the Doha Development Agenda. It includes both price and quantity-triggered measures. This paper uses a stochastic simulation model of the world wheat market to investigate the effects of policy makers implementing policies based on the Special Safeguard Mechanism rules. As expected, implementation of the quantity-triggered measures is found to reduce imports, raise domestic prices, and boost mean domestic production in the Special Safeguard Mechanism regions. However, rather than insulating countries that use it from price volatility, it would actually increase domestic price volatility in developing countries, largely by restricting imports when domestic output is low and prices high. This paper estimates that implementation of the quantity-triggered measures would shrink average wheat imports by nearly 50 percent in some regions, with world wheat trade falling by 4.7 percent. The price measures discriminate against low price exporters - many of whom are developing countries - and tend to increase producer price instability.
Access to Markets --- Average price --- Climate Change Economics --- Competitiveness --- Domestic markets --- Emerging Markets --- International Economics and Trade --- International markets --- Macroeconomics and Economic Growth --- Market price --- Market volatility --- Markets and Market Access --- Price adjustment --- Price comparison --- Price variation --- Price volatility --- Private Sector Development --- Producer price --- Producer prices --- Sale --- Substitution --- Supplier --- Suppliers --- Supply curve --- Supply curves --- Trade Policy --- World market --- World markets
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This paper estimates the impact of a change in procurement strategy of a private buyer in the central Indian state of Madhya Pradesh. Beginning in October 2000, internet kiosks and warehouses were established that provide wholesale price information and an alternative marketing channel to soy farmers in the state. Using a new market-level dataset, the estimates suggest a significant increase in soy price after the introduction of kiosks, supporting the predictions of the theoretical model. Moreover, there is a robust increase in area under soy cultivation. The results point towards an improvement in the functioning of rural agricultural markets.
Access to Markets --- Agribusiness --- Agriculture --- Auction --- Average price --- Competitiveness --- Crops & Crop Management Systems --- Direct marketing --- E-Business --- Fair --- International Economics and Trade --- International market --- Macroeconomics and Economic Growth --- Market conditions --- Marketing --- Marketing Board --- Markets and Market Access --- Open auctions --- Price comparison --- Private Sector Development --- Sale --- Sales --- Spot markets --- Spread --- Surplus --- Warehouses --- Wholesale price --- Wholesale prices --- Wholesalers
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The Special Safeguard Mechanism was a key issue in the July 2008 failure to reach agreement in the World Trade Organization negotiations under the Doha Development Agenda. It includes both price and quantity-triggered measures. This paper uses a stochastic simulation model of the world wheat market to investigate the effects of policy makers implementing policies based on the Special Safeguard Mechanism rules. As expected, implementation of the quantity-triggered measures is found to reduce imports, raise domestic prices, and boost mean domestic production in the Special Safeguard Mechanism regions. However, rather than insulating countries that use it from price volatility, it would actually increase domestic price volatility in developing countries, largely by restricting imports when domestic output is low and prices high. This paper estimates that implementation of the quantity-triggered measures would shrink average wheat imports by nearly 50 percent in some regions, with world wheat trade falling by 4.7 percent. The price measures discriminate against low price exporters - many of whom are developing countries - and tend to increase producer price instability.
Access to Markets --- Average price --- Climate Change Economics --- Competitiveness --- Domestic markets --- Emerging Markets --- International Economics and Trade --- International markets --- Macroeconomics and Economic Growth --- Market price --- Market volatility --- Markets and Market Access --- Price adjustment --- Price comparison --- Price variation --- Price volatility --- Private Sector Development --- Producer price --- Producer prices --- Sale --- Substitution --- Supplier --- Suppliers --- Supply curve --- Supply curves --- Trade Policy --- World market --- World markets
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