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In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2012 race for the Republican nomination and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University's Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In

Campaign management -- United States -- Congresses. --- Political campaigns -- United States -- Congresses. --- Presidents -- United States -- Election -- 2012 -- Congresses. --- United States -- Politics and government -- 2009- -- Congresses.

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"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers -- over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America is a transformation of the traditional models of field campaigning. Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources"--

POLITICAL SCIENCE / Political Process / Elections. --- POLITICAL SCIENCE / Government / National. --- Presidents --- Political campaigns --- Political participation --- Présidents --- Campagnes électorales --- Participation politique --- Election --- Obama, Barack. --- United States --- Etats-Unis --- Politics and government. --- Politique et gouvernement --- Présidents --- Campagnes électorales --- 2008 --- 2012 --- Obama, Barack --- Politics and government --- Obama, Barack, 1961 --- -Political participation --- Political campaigns -- United States. --- Political participation -- United States. --- Presidents -- United States -- Election -- 2008. --- Presidents -- United States -- Election -- 2012. --- United States -- Politics and government. --- -Obama, Barack. --- Obama, Barack, 1961-