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ISBN: 9781421410326 9781421410333 142141032X 1421410338 Year: 2013 Publisher: Baltimore Johns Hopkins university press
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Generation Y --- Rowling, J. K. --- Potter, Harry (Fictitious character)
Book
ISBN: 3631387431 Year: 2001 Publisher: Frankfurt am Main Lang
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Book
ISBN: 0814342868 0814344917 9780814344910 9780814342862 Year: 2018 Publisher: Detroit: Wayne state university press,
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ISBN: 1859846661 Year: 2002 Publisher: London : Verso,
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Book
ISBN: 2100493779 Year: 2005 Publisher: Paris : Dunod,
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Potter, Harry (Fictitious character) --- Young consumers --- Marketing --- Advertising --- Brand name products --- Potter, Harry (Personnage fictif) --- Jeunes consommateurs --- Produits de marque --- Youth --- Brand name products. --- Marketing. --- Jeunesse --- Publicité --- Rowling, J. K. --- Branding (Marketing) --- Publicité --- Potter, Harry
ISBN: 0767919440 Year: 2004 Publisher: New York Broadway Books
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Children's stories, English --- Fantasy fiction, English --- Magic in literature --- Potter, Harry (Fictitious character) --- Wizards in literature --- History and criticism --- History and criticism --- Rowling, J. K. --- Characters --- Harry Potter
Book
ISBN: 3631525699 Year: 2004 Publisher: Frankfurt am Main Lang
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Children's stories, English --- Children --- Fantasy fiction, English --- Magic in literature --- Potter, Harry (Fictitious character) --- Wizards in literature --- History and criticism --- Books and reading --- History and criticism --- Rowling, J. K. --- Rowling, J. K. --- Characters --- Harry Potter. --- Criticism and interpretation.
Book
ISBN: 1135891540 1281707147 9786611707149 020389281X 9780203892817 9780415964845 0415964849 9781281707147 Year: 2009 Publisher: New York
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This thoroughly revised edition includes updated essays on cultural themes and literary analysis, and its new essays analyze the full scope of the seven-book series as both pop cultural phenomenon and as a set of literary texts. Critical Perspectives on Harry Potter, Second Edition draws on a wider range of intellectual traditions to explore the texts, including moral-theological analysis, psychoanalytic perspectives, and philosophy of technology. The Harry Potter novels engage the social, cultural, and psychological preoccupations of our times, and Critical Perspectives on Har
Children --- Children's stories, English --- Fantasy fiction, English --- Magic in literature. --- Potter, Harry (Fictitious character) --- Wizards in literature. --- Books and reading --- History and criticism. --- Rowling, J. K. --- Characters --- Harry Potter. --- Criticism and interpretation.
ISBN: 9781904879305 1904879306 046209359X 1435600282 Year: 2005 Publisher: London Cyan Books
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Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm.
Potter, Harry (Fictitious character) --- Branding (Marketing) --- Advertising --- Young consumers --- Marketing --- Potter, Harry (Personnage fictif) --- Produits de marque --- Jeunes consommateurs --- Brand name products. --- Youth --- Publicité --- Jeunesse --- Rowling, J. K. --- Book industries and trade. --- Booksellers and bookselling. --- Character merchandising. --- Internet marketing. --- Potter, Harry (Fictitious character). --- Marketing & Sales --- Commerce --- Business & Economics --- Potter, Harry --- Branding --- Merkstrategieën --- Merkbeleid --- Merken --- Literatuur --- Film --- Marketingstrategieën --- Casestudies --- Merkstrategie --- Merk --- Film (cinematografie) --- Marketingstrategie --- Casestudy --- Afrika --- Frans --- België --- Noorwegen --- Vlaanderen --- Vlaams --- Emigratie --- Vrouw
ISBN: 213052205X 9782130522058 Year: 2004 Publisher: Paris PUF
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Comment expliquer l'ampleur du succès mondial et la fascination des lecteurs de 7 à 77 ans au sujet de Harry Potter ? Quelles sont les raisons du charme et de "l'ensorcellement" des lecteurs ? Le livre une fois ouvert attire irrésistiblement le lecteur, pourquoi ? A quel monde rêvent nos enfants ? Conçu comme un palimpseste où se superposent plusieurs couches de références, son texte est à la jonction d'un passé commun à tous les peuples. Dans ce conte de fées moderne qui fonde sa morale sur un souci écologique et sur une rationalité empreinte d'humanisme et de non-violence, le combat entre le Bien et le Mal peut parfois mener au devoir de désobéissance.
Rowling, J.K. --- Children --- Children's stories, English --- Fantasy fiction, English --- Potter, Harry (Fictitious character) --- Wizards in literature. --- Magic in literature. --- Books and reading --- History --- History and criticism. --- Potter, Harry (Fictitious character). --- Magie --- Magiciens et sorciers --- Littérature pour la jeunesse --- Littérature anglaise pour la jeunesse --- Roman anglophone pour la jeunesse --- Bien et mal --- Psychanalyse et littérature. --- Dans la littérature. --- Histoire et critique. --- Rowling, J. K. --- Children - Books and reading - Great Britain - History - 20th century. --- Children's stories, English - History and criticism. --- Fantasy fiction, English - History and criticism.
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