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"TikTok Cultures in the United States examines the role of TikTok in US popular culture, paying close attention to the app's growing body of subcultures. Featuring an array of scholars from varied disciplines and backgrounds, this book uses TikTok (sub)cultures as a point of departure from which to explore TikTok's role in US popular culture today. Engaging with the extensive and growing scholarship on TikTok from international scholars, chapters in this book create frameworks and blueprints from which to analyze TikTok within a distinctly US context, examining topics such as gender and sexuality, feminism, race and ethnicity and wellness. Shaping TikTok as an interdisciplinary field in and of itself, this insightful and timely volume will be of great interest to students and scholars of new and digital media, social media, popular culture, communication studies, sociology of media, dance, gender studies, and performance studies"--

Social media --- Generation Z --- Popular culture --- Dance and the Internet --- Social conditions. --- Internet and dance --- Internet --- Gen Z --- iGeneration --- Post millennial generation --- Generations --- Population --- User-generated media --- Communication --- User-generated content --- Dance and transnationalism. --- Transnationalism and dance --- Transnationalism --- Dance and transnationalism

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An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. ​ Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.

Generation Z --- Social change --- Social Values --- Technology and youth --- Attitudes --- Social values --- Values --- Change, Social --- Cultural change --- Cultural transformation --- Societal change --- Socio-cultural change --- Social history --- Social evolution --- Gen Z --- iGeneration --- Post millennial generation --- Generations --- Population --- Youth and technology --- Youth --- #SBIB:316.7C130 --- #SBIB:39A4 --- Groepscultuur en subculturen --- Toegepaste antropologie --- Generation Z - Attitudes --- Social change. --- Generation Z. --- Social values. --- Technology and youth. --- social, media, digital, natives, citizenship, post-millennial, iGen, Postmillennial, devices, internet, generation. --- Age group sociology --- digitalisering --- sociale media

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Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.

Internet marketing. --- Consumer behavior. --- Social media addiction. --- Generation Z. --- Social responsibility of business. --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Gen Z --- iGeneration --- Post millennial generation --- Generations --- Population --- Addiction to social media --- Social networking addiction --- Social networks addiction --- Compulsive behavior --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Social responsibility --- Social aspects --- Social media. --- Public health. --- Consumer Behavior . --- Social Media. --- Public Health. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- User-generated media --- Communication --- User-generated content --- Xarxes socials --- Prevenció en l'ús de les xarxes socials --- Adolescents consumidors --- Generació Z