Search
Feedback
About UniCat 
Help
News
| Listing 1 - 8 of 8 |
Sort by
|
Book
ISBN: 2704211655 9782704211654 Year: 1987 Publisher: Paris : McGraw-Hill,
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Positioning (Advertising) --- Advertising --- Positionnement (Publicité) --- Publicité --- Positionnement (Publicité) --- Publicité
ISBN: 2842110137 Year: 1996 Publisher: Paris : Le village mondial,
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Automatische instelling (Advertentie) --- Positioning (Advertising) --- Positionnement (Publicité) --- Propaganda --- Propagande --- Marketing
Book
ISBN: 2729895388 9782729895389 Year: 1995 Volume: *1 Publisher: Paris : Ellipses,
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Marketing --- Positioning (Advertising) --- Market surveys --- Positionnement (Publicité) --- Etudes de marché --- Management --- Gestion --- Positionnement (Publicité) --- Etudes de marché --- Europe
Book
ISBN: 289105198X Year: 1986 Publisher: Boucherville, Québec, Canada : G. Morin,
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Marketing --- Strategic planning --- Positioning (Advertising) --- Marketing --- Planification stratégique --- Positionnement (Publicité) --- Management --- Marketing --- Gestion --- Marketing
ISBN: 9781741032697 1741032695 Year: 2005 Publisher: Frenchs Forest Pearson Prentice Hall
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Communication in marketing. --- Positioning (Advertising) --- Communication en marketing --- Positionnement (Publicité) --- 658.8 --- 658.81.5 --- #SBIB:309H2812 --- Marketing. Sales. Selling. Distribution --- Reclame. Advertising. Merchandising --- Marketing, consumentengedrag, consumentisme --- Marketingcommunicatie --- Marketingcommunicatie. --- 658.8 Marketing. Sales. Selling. Distribution --- Positionnement (Publicité)
Book
ISBN: 2247016847 9782247016846 Year: 1994 Publisher: Paris : Editions Dalloz,
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Consumers' preferences --- Logotype --- Marketing --- Trademarks --- Positioning (Advertising) --- Brand name products --- Consommateurs --- Logotypes --- Marques de commerce --- Positionnement (Publicité) --- Produits de marque --- Préférences --- Biens incorporels --- Positionnement (Publicite) --- Gestion --- Positionnement (Publicité) --- Préférences --- Produits de marque - Etats-Unis - Gestion --- Produits de marque - France - Gestion --- Biens incorporels - Etats-Unis - Gestion --- Biens incorporels - France - Gestion --- Marques de commerce - Etats-Unis - Gestion --- Marques de commerce - France - Gestion --- Logotypes - Gestion --- Marque
Book
ISBN: 2212538464 9782212538465 Year: 2007 Publisher: Paris : Eyrolles,
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Marketing --- Strategic planning --- Positioning (Advertising) --- Sales promotion --- Industrial management --- Planification stratégique --- Positionnement (Publicité) --- Ventes --- Gestion d'entreprise --- Promotion --- Marketing opérationnel
ISBN: 2842110234 9782842110239 Year: 1997 Publisher: Paris Village mondial
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Jean-Marie Dru, Président de BDDP, l'un des tous premiers groupes publicitaires mondiaux, décrit ici les méthodes créatrices qui permettent de faire table rase du passé pour découvrir des idées totalement neuves. S'appuyant sur des concepts publicitaires illustrés par des campagnes innovatrices, l'ouvrage dépasse le cadre de la publicité pour montrer la voie à un mode de management.
Advertentiebureaus --- Advertising agencies --- Advertising business --- Agences de publicité --- Bureaux de publicité --- Creative ability in business --- Creativite dans les affaires --- Creativiteit in zaken --- Reclamebureaus --- Marketing --- Publicité --- Positionnement (publicité) --- Cas, études de --- Aspect psychologique. --- Business creativity --- Créativité dans les affaires --- Publicité --- Positionnement (publicité) --- Cas, études de --- Advertising --- Cross-cultural studies --- Créativité --- Théorie de l'art --- Imagination
| Listing 1 - 8 of 8 |
Sort by
|