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ISBN: 2511016273 Year: 2014 Publisher: : Primento Digital,
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This work offers a summary of the book "POSITIONING, THE BATTLE FOR YOUR MIND: How to be Seen and Heard in the Overcrowded Marketplace" by Al Ries and Jack Trout.According to Al Ries and Jack Trout, "positioning" is an organized system for creating product awareness in the minds of prospective customers.They argue that products which are positioned effectively are connected mentally to the perceptions of consumers in their target markets. Elements of positioning include the product's name, its price and everything which is included in the total package. When all of these elements work togethe
ISBN: 0070652910 Year: 1996 Publisher: New York (N.Y.) : Windcrest/McGraw-Hill,
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Positioning (Advertising) --- Positioning (Advertising). --- Advertising. Public relations --- Positionnement
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Marketing --- Positioning (Advertising) --- Advertising --- Psychological aspects
Book
ISBN: 2511021382 Year: 2014 Publisher: : Primento Digital,
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This work offers a summary of the book "REPOSITIONING: Marketing in an Era of Competition, Change, and Crisis" by Jack Trout and Steve Rivkin.Positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business, your company's name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work.In an era of rapid technological change you can and shoul
Competition. --- Marketing. --- Positioning (Advertising). --- Strategic planning.
Book
ISBN: 2511016710 Year: 2014 Publisher: : Primento Digital,
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This work offers a summary of the book "THE NEW POSITIONING: The Latest on the World's #1 Business Strategy" by Jack Trout and Steve Rivkin."Positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. Every product or service has attributes that appeal to the marketplace - for example, price, quality, taste, value, ingredients, etc. As The New Positioning explains, a company that is positioned will select one of these attributes and align everything it does behind deliverin
ISBN: 2842110137 Year: 1996 Publisher: Paris Village Mondial
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Automatische instelling (Advertentie) --- Positioning (Advertising) --- Positionnement (Publicité) --- Propaganda --- Propagande --- Marketing
Book
ISBN: 2704211655 9782704211654 Year: 1987 Publisher: Paris: McGraw-Hill,
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Positioning (Advertising) --- Advertising --- Positionnement (Publicité) --- Publicité --- Positionnement (Publicité) --- Publicité
ISBN: 0070652643 0446328979 Year: 1986 Publisher: New York (N.Y.) : McGraw-Hill,
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ISBN: 289105198X Year: 1986 Publisher: Boucherville, Québec, Canada : G. Morin,
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Marketing --- Strategic planning --- Positioning (Advertising) --- Planification stratégique --- Positionnement (Publicité) --- Management --- Gestion
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ISBN: 2729895388 9782729895389 Year: 1995 Volume: *1 Publisher: Paris Ellipses
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Marketing --- Positioning (Advertising) --- Market surveys --- Positionnement (Publicité) --- Etudes de marché --- Management --- Gestion --- Positionnement (Publicité) --- Etudes de marché --- Europe
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