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"Si les artistes, les maisons de disques, les producteurs et tous les acteurs de la filière sont fréquemment amenés à mettre en place des actions marketing, il existe encore peu de publications portant sur ces problématiques. L'objectif de cet ouvrage est donc de faire le point sur les pratiques et les recherches en matière de marketing musical. Il vise tout particulièrement à mettre en évidence certaines expériences innovantes et à formuler des recommandations aux musiciens amateurs souhaitant faire connaître leur musique. Les enjeux apparaissent importants pour les artistes : émerger face à une offre pléthorique et hétérogène, convaincre les producteurs et diffuseurs, proposer une expérience musicale forte à leurs auditeurs et/ou spectateurs, maîtriser en partie l'image transmise par les médias, créer une relation dynamique et durable avec le public... Parmi les nombreux domaines d'application du marketing musical, cet ouvrage se focalise sur la mise en place d'une démarche marketing pour promouvoir un jeune artiste ou un groupe en création. Cette démarche intègre la sélection du nom et des éléments figuratifs, la réflexion sur l'offre et le positionnement musical, l'élaboration de partenariats musicaux et marketing, ainsi que le choix des différents moyens pour diffuser sa musique et en vivre."
Music - Marketing. --- Music trade - Vocational guidance. --- Sound recordings - Marketing. --- Popular music - Writing and publishing. --- Industrie de la musique et du son --- Marketing de la culture --- Sound recording industry --- Music --- Marketing. --- Music trade --- Sound recordings --- Popular music
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We are in an era where developments in both technology and musical style have coalesced to produce the greatest period of change in the music industry since the invention of recorded sound. Globalization, the Internet, and digital technology are now opening up possibilities for more artists to be innovative and financially successful. But new music requires new ways of doing business. For more artists to be better off requires new business models to replace those that dominated the 20th century. Integrating insights from economics, management, and intellectual property law, the author explores the dynamics of entrepreneurship and innovation in the music industry, and offers such provocative assessments as these: · The Beatles might never have broken up if they had the kind of two-tier contracts – as band members and as solo artists – that are common in the music industry today. · Buddy Holly would likely have avoided his tragic death in a plane crash at age 22 if his 1959 tour had been sponsored by a company like Coca Cola because today’s corporatized tours are vastly better financed and organized than the haphazard efforts of the 1950s. · The economic value of albums by the likes of Elvis and Michael Jackson has risen significantly since their deaths – the ironic byproduct of the way their behavior tarnished their own brands while they were alive. · Diana Ross might never have quit The Supremes if she had known that one-third of the artists in the 1960s who quit the group had charting careers of only one year. · Thomas Edison’s invention of the phonograph led to the modern record industry, but he is really the godfather of computer programs like Garageband which have created home recording studios. The collapse of the Soviet Union threatened the sound of rock and roll but an American entrepreneur saved the day.
Music trade. --- Popular music -- Writing and publishing. --- Rock music -- Economic aspects. --- Rock music -- Vocational guidance. --- Rock music --- Music trade --- Music --- Business & Economics --- Music, Dance, Drama & Film --- Economic Theory --- Music Philosophy --- Vocational guidance --- Economic aspects --- Fame. --- Celebrity --- Renown --- Business. --- Performing arts. --- Entrepreneurship. --- Management. --- Industrial management. --- International law. --- Intellectual property --- Business and Management. --- Innovation/Technology Management. --- International IT and Media Law, Intellectual Property Law. --- Performing Arts. --- Law and legislation. --- Glory --- Mass media --- IT Law, Media Law, Intellectual Property. --- Show business --- Arts --- Performance art --- Administration --- Industrial relations --- Organization --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Mass media. --- Law. --- Acts, Legislative --- Enactments, Legislative --- Laws (Statutes) --- Legislative acts --- Legislative enactments --- Jurisprudence --- Legislation --- Mass communication --- Media, Mass --- Media, The --- Communication --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization --- Economics. --- Economics/Management Science.
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The music industry's ongoing battle against digital piracy is just the latest skirmish in a long conflict over who has the right to distribute music. Starting with music publishers' efforts to stamp out bootleg compilations of lyric sheets in 1929, Barry Kernfeld's Pop Song Piracy details nearly a century of disobedient music distribution from song sheets to MP3s. In the 1940's and '50s, Kernfeld reveals, song sheets were succeeded by fake books, unofficial volumes of melodies and lyrics for popular songs that were a key tool for musicians. Music publishers attempted to wipe out fake books, but after their efforts proved unsuccessful they published their own. Pop Song Piracy shows that this pattern of disobedience, prohibition, and assimilation recurred in each conflict over unauthorized music distribution, from European pirate radio stations to bootlegged live shows. Beneath this pattern, Kernfeld argues, there exists a complex give and take between distribution methods that merely copy existing songs (such as counterfeit CDs) and ones that transform songs into new products (such as file sharing). Ultimately, he contends, it was the music industry's persistent lagging behind in creating innovative products that led to the very piracy it sought to eliminate.
Music trade --- Popular music --- Sound recording industry --- Sound recordings --- Copyright --- Piracy (Copyright) --- Unauthorized reproduction of copyrighted material --- Copyright infringement --- Literary property --- Property, Literary --- Intangible property --- Intellectual property --- Anti-copyright movement --- Authors and publishers --- Book registration, National --- Patent laws and legislation --- Audio discs --- Audio recordings --- Audiorecordings --- Discs, Audio --- Discs, Sound --- Disks, Sound --- Phonodiscs --- Phonograph records --- Phonorecords --- Recordings, Audio --- Recordings, Sound --- Records, Phonograph --- Records, Sound --- Sound discs --- Audio-visual materials --- Audio recording industry --- Popular music record industry --- Record companies --- Record industry --- Record music industry --- Recorded music industry --- Recording industry --- Music, Popular --- Music, Popular (Songs, etc.) --- Pop music --- Popular songs --- Popular vocal music --- Songs, Popular --- Vocal music, Popular --- Music --- Cover versions --- Music business --- Music industry --- Cultural industries --- Corrupt practices --- History --- Writing and publishing --- History. --- Pirated editions --- Law and legislation --- Music trade - Corrupt practices - United States - History - 20th century --- Popular music - Writing and publishing - Corrupt practices - United States - History - 20th century --- Sound recording industry - Corrupt practices - United States - History --- Sound recordings - Pirated editions - United States - History --- Copyright - Music - United States - History - 20th century --- Piracy (Copyright) - United States - History - 20th century --- piracy, distribution, publishers, mp3, song sheets, fake books, lyrics, bootlegs, assimilation, consumption, commerce, capitalism, nonfiction, history, media, law, commercialization, popular music, sound recordings, pirated editions, copyright, tin pan alley, photocopying, broadcasting, radio, phonograph, copying, new releases, compact discs, sharing, musicians, authorship, profit, jazz, improvisation, live performance.
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